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Huh? Facebook bra color status updates explained

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If you’ve spent any time perusing Facebook status updates today and noticed a slew of single word color statuses from your female friends and feel a little out of the loop, you’re not alone. Twitter’s abuzz with people, both annoyed and supportive, chatting about the mysterious surge in “colorful” updates.

Turns out that the updates are the bra colors of your friends and spread through messages on the social networking site. (Side note: apparently I have a lot of free-hanging friends who posted “nothing.”) There’s different theories floating around about the updates with some messages claiming the viral movement is meant to “confuse boys” and others saying it's all in the name of breast cancer awareness.

Yay for breast cancer awareness, but is this really the best way to go about it? Discuss amongst yourselves.

A ton of great breast cancer resources.

Photo credit: Fotolia


Comments (128)

Jan 07, 2010
MeganBacon said...
I like this. It's fun (now that I know what it means). Thanks for clearing it up Annie.
Jan 07, 2010
Confuddled Facebook User said...
Thank you for posting this, and I guess thanks to Google, too, for already parsing it! I had no idea what was going on. Much appreciated.
Jan 07, 2010
tonyariepe said...
Of all things I have ever seen on facebook this is one of the most tamed things. People just need to relax. I know me and my friends are doing it for Breast cancer awareness (my mother died of it) So I say color away BLACK!!!!
Jan 07, 2010
birdsall said...
Any awareness project that can trigger millions of status updates? Major success. Plus - attention & a blog from @Guykawasaki - so I'd say it's a giant win on spreading awareness. Nice job ladies (teal)
Jan 07, 2010
Suebob said...
Silly but fun, and it can't hurt, right?
Jan 07, 2010
okasan35 said...
While the sentiment of this "trend" is honourable, the point that is largely missing is that the meme is supposed to encourage women to perform a breast self exam after posting their bra colour. This, of course, was left out of the original message, with more emphasis on "confusing men/people" with the clandestine "code". Such poor form at the expense of a worthy cause.
Jan 07, 2010
Nate said...
"Yay for breast cancer awareness, but is this really the best way to go about it?" - To answer, I say any awareness people bring to the subject of cancer in general is a great thing, but for the longest time I had no idea what people were talking about and actually just started to ignore the random color posts people were putting up until I found this link today. So, no I really don't think it helps as much, but it does help a little bit because a curious person will eventually figure it out if they are motivated enough.
Jan 07, 2010
cristina said...
quite frankly, I would not have even thought of breast cancer today had it not been for this. And you are discussing it. I'd say -- good idea.
Jan 07, 2010
James Green said...
The message: "Some fun is going on.... just write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY girls, no men .... It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status."
Jan 07, 2010
Annie Colbert said...
@James - Thanks for posting one of the messages. I've seen about four different ones now, including a couple not mentioning breast cancer at all.
Jan 07, 2010
kevin said...
my theory is that it was to prove how gullable girls can be, it would make sense
Jan 07, 2010
funnybunnytoes said...
Message I got "We are playing a game...... silly, but fun! Right the colour of your bra as your status, just the colour, nothing else!! Copy this and pass it on to all girls/Females ...... NO MEN!! This will be fun to see how it spreads, and we are leaving the men wondering why all females just have a colour as their status!! Let's have fun!!"
Jan 07, 2010
tammy said...
kevin, you are just a hater and i bet you are single with that woman-hating attitude.
Jan 07, 2010
Chris Stachyra said...
I am a guy and thought it was an interesting idea once I figured it out. Positive or negative media coverage gets people talking about it either way. Even if the whole part about check your boobs after was left out, it certainly got people talking about it, and if that talking got one person to think about it, and possibly find something...it was worth it.
Jan 07, 2010
deepershadows said...
While breast cancer awareness is certainly a good thing, attempting to shut men out of breast cancer awareness, aside from the obvious sexist elements (not of doing this, but of trying, albeit badly) to shut men out), is counterproductive. Do we really want to set back gender equality that much? In fact, I encourage all who read this to get EVERYONE, male or female, to post their undies color, and if asked, EXPLAIN! Talk about breast cancer, talk about prostate cancer, talk abut skin cancer, get people informed... this is the entire point of an information campaign. Be part of a bigger, better meme
Jan 07, 2010
harjos said...
What would be more helpful is if the "awareness" led to people being "aware" of what is up instead of randomness.
Jan 07, 2010
harjos said...
And, I totally agree with deepershadows.
Jan 07, 2010
Jo said...
I thought it was cute. No personal info being given, just a color! What's the big deal. People on FB put comments that pretty much puts their business out there so if you can create a little fun for a cause what's the harm and what's the big deal!
Jan 07, 2010
Jase said...
That was awareness for breast cancer.....pretty sad.
It was a reason for guys to chat dirty to girls.
all i saw was crude comments, in the groups.
Jan 07, 2010
Paul said...
I think this is great and all but the funniest part of this all is that this is supposed to be in support of Breast Cancer Month but is anybody actually aware that October is Breast Cancer Month? lol
Jan 07, 2010
soccerchick2002 said...
While it's great that this has people talking, I'd have to say that everyone jumping on the "awareness" bandwagon is something becoming meaningless. Raising awareness is fine and nice, but too many people get involved in just part of the entire cause. Raising awareness needs to be paired with other forms of support, whether it be financial or something like other types of donations/helping someone who has (name of cause), but instead, people just go along with it for the trend/fanatical value and forget what the entire thing is actually about and what needs to be done about it. I fail to see how posting a color is going to accomplish anything, especially with breast cancer. People are "aware," it exists since you see pink merchandise saturating the market (check to see exactly how much money is actually going to foundations- you'd be amazed how little actually is compared to what the companies are pocketing), but I don't think that much is being done next to making people "aware" that breast cancer exists, like with this status thing. Talk about pseudo involvement.
Jan 07, 2010
sharijane said...
I think it's fun....every time i see a new color posted, i smile =)
Jan 07, 2010
S.S. said...
Men get breast cancer too so I sort of felt the whole "fool guys" thing was silly. Some girl I don't even know called me down for telling a mutual guy friend what it was about (although it was a guy that clued me in). I think the meaning was a good one, but it missed the point in a few ways.
Jan 07, 2010
Ben said...
How does it raise awareness when the meaning of the posts is kept secret?
Jan 07, 2010
Pete said...
I am male, and I say great idea and nicely executed. I'm sure no one thought for 1 minute that guys wouldn't catch on eventually. It was clearly done in good fun. To the guys who feel left out of the fun, grow a pair!
Jan 07, 2010
deepershadows said...
@ben Part of my point, ben, is just that. Secret whispers and codes do very little for actual awareness.
@soccerchick Other types of of support are indeed desirable, HOWEVER... making EVERYONE, particularly women, aware enough to do regular breast examinations saves lives, and is something anyone can do, regardless of financial circumstances.
Jan 07, 2010
Jo said...
While the actual posting of a color does not generate revenue for breast cancer awareness organizations, I think keeping breast cancer awareness on the forefront of people's minds will ultimately generate money. If it means silly things like this what's the harm? The "pink" logo and other things such as walk-a-thons, etc. that support research for this cause will hopefully pop up on people's minds and ultimately result in generating money for "valid" research organizations. With everything in life, especially with anything online, there has to be common sense involved. If you are posting this on your FB account then it would be amongst "your circle" of friends so unless you have a "so called pervert" amongst your group how would they see it?? Whether Breast Cancer Awareness is in October or not, who cares?? People are diagnosed with breast cancer every second of every day of EVERY month. If people want to acknowledge breast cancer in Jaunuary or June, so be it. Better for the cause.
Jan 07, 2010
Nick said...
Thanks... I knew what it was, and why it was only girls... and some confused guys... but I wasn't sure on the reason behind it. Apparently not many know, lol!
Jan 07, 2010
soccerchick2002 said...
@deepershadows, then people should be posting something a bit more concise about breast cancer than just a random color to confuse people. I think that with the saturation of the pink craze in the market, people are well aware of what breast cancer is, but don't go beyond the awareness factor. I think it's just too much symbolism and not enough factual info. I think I hear the term "awareness," "pink," and "ribbon," more than "prevention," "mammogram," "breast exam."

Don't get me wrong, I agree that everyone needs to be aware, but the current, popular ways to go about it are just not as effective as they should be. The bandwagon crazes for causes what grate my nerves the most.

Jan 07, 2010
ali said...
It's about women uniting, but I also see many men participating, so really it is just for fun and may get people to think. People should chill about whether it is for awareness or not, apparently it has made some people aware, so how can that be bad? Awareness doesn't have to come in monetary form to have an affect.
Jan 07, 2010
Carol said...
I'm all for breast cancer awareness but honestly I don't want my fiance thinking about all his girl friends in their bras, and I doubt anyone else does either. Find a different way to spread the message.
Jan 07, 2010
Jessica said...
Carol pull yourself together!! If you would take away all the women who had breast cancer awareness on their minds today because you don't want your boyfriend thinking of girls in bras, you are not only selfish, but completely insecure!! By the way....He pictures women in bras everyday, with or without these posts, all men do!!!
Jan 07, 2010
deepershadows said...
@soccerchick2002
Agreed on almost all counts. I *DO* think the symbols are a good thing ... BUT... pink ribbons have been tied to the breast cancer foundation, not any prevention, mammograms, or breast exam.
Part of this is because it was more about raising funds than actual awareness... awareness has just been something of a buzzword.
there needs to be a transformation of awareness, and a symbol that DOES lead to people thinking about early detection for them and those around them.
Jan 07, 2010
Wendi said...
I think the mystery of it all, intended to pique interest, was smart... but at first I was waiting for a "second wave" explaining it all. Then I found out a lot of the message was dropped as it made its way through the grapevine. The intention was to remind girlfriends to perform a self exam, and then post the color of their bra for fun. I do realize breast cancer can occur in men too, but this was just one attempt at awareness and I say it was a success, no matter what. Ignorant comments deserve to be ignored!!
Jan 07, 2010
TaraLee said...
I think it is great and I had a lot of fun spreading the message and updating my color. It made a big buzz everywhere. Good job ladies. Keep posting those colors!! NUDE!!
Jan 07, 2010
Jo said...
@ Jessica, I so agree with you. Carol's fiance is "already" thinking about women in bras because it's a normal thing for guys. Whether they act on it is another thing. Guys will be guys, they can't help themselves, it's the chromosone.

@ soccerchick2002, what logo you think would work to make people remember things like monthly self checking or annual mamograms?

Jan 07, 2010
deepershadows said...
Most people do not realize breast cancer can occur in men. I, for one, only found this out today. I believe that most women are aware that there is this thing called breast cancer, and that there's some kind of pink ribbon for it...
Widely known information beyond that is stunningly scarce. you get a pink ribbon or a card with a pink ribbon, you do not get info on breast exams on the back. You get thank you for your donation. The woman (not man) in your life that had breast cancer will be thankful you shelled out.
Jan 07, 2010
Kate said...
Post this instead:

Breast cancer is more easily treated if it is found early. Experts recommend that women age 20 and older examine their breasts once a month during the week following the menstrual period. Women between the ages 20 and 39 should have a doctor examine their breasts at least once every 3 years. After age 40, women should have a mammogram every 1 - 2 years, depending on their risk factors and a complete breast exam by a health care provider every year. Women should call their doctor immediately if they notice a change in their breasts whether or not they do routine breast self-exams. Certain women at high risk for breast cancer may have a breast MRI along with their yearly mammogram. Ask your doctor if your need an MRI.

Jan 07, 2010
Arshad said...
It was driving me insane watching my female friends posting their colours on their status and no one would talk about what it's about. I have to say though, very creative and quite ingenious. This idea took off very well, except for the fact that, as it was mentioned in some of the comments, this is not just a fun game but also to draw attention to getting yourself tested, be it professionally done or self-exam.
Jan 07, 2010
Jenny Lynn said...
I am SO glad I googled this and found this page! Otherwise I never would've known the original reason this started. Most of my friends were saying things like "guys can't know" if a guy aaked about their status, or "I'll text/call/message you...it's a secret only girls can know" if a girl asked. One friend said it was her bra color and it's to raise breast cancer awareness when someone asked her, but I heard NOTHING about self exams until I came here. Thanks!
Jan 07, 2010
Wendi said...
I say... think of it like wearing your "I voted" sticker!!
Jan 07, 2010
Darwin James said...
If you want to get the word out on something, there is no better way than to present it as a 'secret.' Notice how much people are talking about this in such a short time. By the way, perhaps men should start posting their underwear color to raise awareness over testicular and colon cancer. ~ Smile - life's too short to be annoyed by things like this. No one is hurt by it, and If ANY good comes out of it - - if even one life is saved by awareness, self-exams, or early detection, then it is worth it.... don't you think?
Jan 07, 2010
MN said...
Gross. I saw my mom's status was one of these.
Jan 07, 2010
liv said...
haha one of my guy friends didn't know what was going on so he figured y not join the group and he said "HOT pink!" lol
Jan 07, 2010
stan said...
I want to make a campaign that says post the color of the shirt you are wearing to create awareness for lung cancer but only men not women should get to know what is going on. If I did this, I would be deemed a sexist for sure, and yet it is ok for girls to post things and leave men out, that is so hypocritical.
Jan 07, 2010
soulcrusher said...
Do people in this day and age really need to be made aware of cancer?
Jan 07, 2010
annie said...
The color of my bra is XXX, THIS IS AN EXPLICIT INVITATION TO FANTASIZE ABOUT ME IN MY UNDERWEAR AS A SEXUAL OBJECT because it somehow helps contribute to raising awareness about breast cancer. Feminism has come a long way, ladies.
Jan 07, 2010
Adrian said...
See, it worked. I am aware. Now what?..

The problem with the "raise awareness" cliche is that all you DO is raise awareness. It does not lower apathy, no matter if you get twelve people talking, or a million.

What if, instead of "awareness" you substituted "money," and tied the wink-winking status update spam to a link or site for donations, or redirected to organizations actively trying to eliminate cancer and desperately need funding?

Making a buzz is easy. Making a difference is not. After a while, people don't care.

Hey guys, how about our own cause? :P

http://otherparty.wordpress.com/2010/01/08/the-other-cancer-awareness-cause/

Jan 07, 2010
Jay Root said...
This has nothing to do with "Breast Cancer Awareness" Please it's a viral troll who placed this out there to see how many women he could get to tell us the color of the bras everyone is wearing today. Next is Panties, whether or not you shaved this morning in your privates (au naturel or smooth), Oh you can say to anyone that disagrees with this - OH YOUR NO FUN - but the reason this is done has bad written all over it. My GOD why doesn't every woman in the World Facebook their nude bodies on February 1st and Say it's for Cervical Cancer Awareness Day!!! So they can show the world their nude bodies in support????
Jan 07, 2010
Amy Cham said...
Silly and a little childish? Sure. But by keeping half the population confused, it led to people asking what it was and talking about it. With the incessant pink--ribbons, kitchen gadgets, power tools--the "breast cancer" message is starting to become part of the background noise.

This was different, got attention, pulled people's minds out of what they were doing for a few minutes, and got a whole bunch of people talking about it. Considering that it was a no-cost stunt, I'd say it was pretty darn effective even with some botched messages and crude comments.

Jan 08, 2010
deepershadows said...
There were almost as many confused women as men, and basic search engine knowledge got you the info pretty fast. It was effective, to use the "battle of the sexes" to spread a message... except for it being sexist and thus pushing men further from any interest in breast cancer, and the part where for most, no actual message was spread other than *snickers* bra color, confuse the guys. Now that everyone's talking, spread the message. EVERYONE needs to check themselves once in a while for breast cancer, EVERYONE, even men. This applies to most kinds of cancer, but... that's another issue... sort of.
Jan 08, 2010
Mark said...
I think it's a great idea, and I'm all for it. In fact, I think men should do this with their Boxer and/or Brief colors in support of testicular cancer awareness. If neither, type "Commando."
Jan 08, 2010
pallavi said...
I think its a cool idea....al girlz in india too have in on their chat list status
Jan 08, 2010
Adrian said...
@mark - I say go for it. I already sent a message out to some of my FB friends to do it. ;D

Jan 08, 2010
Boxer Guy said...
http://www.facebook.com/pages/Post-your-boxer-color-Guys/238575412667?v=info

Guys can post their boxer colors and fight back!

Jan 08, 2010
killrchik said...
Get over it all you people having a whinge. It was meant to promote breast cancer awareness and it has. No one said it was meant to be a perfect explanation of breast cancer. No campaign is ever going to fully inform everyone. I lost my mother to breast cancer so if this helps one woman check her boobs and get early diagnosed for cancer so she can get treatment asap, we have a winning outcome.
Jan 08, 2010
Shayn F. said...
Hey, this little movement made me aware of breast cancer today. I was a typical ignorant male who asked "why?" and women were excited to share the details. Good marketing if you ask me.
Jan 08, 2010
Adrian said...
You mean, before today, you were not aware that breast-cancer existed?...

;D



Jan 08, 2010
boobluvr said...
want awareness, post pics of em. im sure it would raise appreciation aswell :)
Jan 08, 2010
Janet Taylor said...
This was all started a few days ago by Facebook friends as a bit of fun,not just on Thursday night as has been stated !!. Nothing deep or devious about it just a giggle between friends. Breast Cancer Awareness never came into the equasion, but as always the deep thinkers had to take it all out of context, just because they didn't know what was going on, and make a mountain out of a molehill. Is having a little giggle privately between friends not allowed without someone coming along and blowing things all out of proportion.By the way we all contribute to & support all Cancer Awareness Causes, being women we would obviously support Breat Cancer Awareness , none of us would ever be disrespectful to this cause. Lighten up a bit !!
Jan 08, 2010
Jenna Lundemo said...
Yes, I am a woman and I very much support breast cancer awareness. I even had a little fun with my friends who posted their bra colors. My problem with the idea of people posting their bra color in order to raise attention to the cause is that it should have been done in the month of October, which is breast cancer awareness month. I don't know where this message originated from, but maybe they should have considered this fact. I'm not saying that awareness can not be supported ALL months of the year, just that it would have been more appropriate on a social media site with thousands of users if it was done in the corresponding month. Otherwise I think the education and reason behind it were meaningful.
Jan 08, 2010
LC said...
WARNING... Be very careful...of Malware with this one

I Googled "what do facebook colors mean" and selected one of the top links
which opened a browser with a fake view of a pc systems folder with mounting virus warnings
every attempt to leave the page by clicking CANCEL (instead of OK to download the exe file) just kept continually repeating the request in a new window

The only way to stop it was to Ctrl Alt Delete and choose END TASK
and then restart my computer

Was very aggressive and obviosuly malware....Makes me wonder how newbies would handle it.

Jan 08, 2010
GS said...
I think it's great, anything to raise awareness. I think about breast cancer every day, I'm a 2 1/2 year survivor so it's hard not to think about it. If this saves just one life it was worth it.
Jan 08, 2010
petitenemesis said...
i think it's a brilliant way to raise awareness. it's so simple and easily executed plus it gets people talking about it. here are my full thoughts on the matter:

http://errwhateverz.wordpress.com/2010/01/08/dear-boobs-bras-and-facebook-users/

Jan 08, 2010
Moz.deff said...
I totally disagree with the ladies saying this was not a good idea leaving out the breast awareness details, if it had those details, just like any other day...Aids day, etc, it would be ignored by all as a boring topic, apart from the directly affected. This mysterious approach has led many people searching for answers and at no time in the history of social sites has the updates been so similar for a worthy cause as this... big up to whoever came up with the idea in the first place!
Jan 08, 2010
Seriously? said...
At the earlier comment: "While breast cancer awareness is certainly a good thing, attempting to shut men out of breast cancer awareness, aside from the obvious sexist elements (not of doing this, but of trying, albeit badly) to shut men out), is counterproductive." - oh blah blah blah - stop being so damn supersensetive and leave us to it.
Jan 08, 2010
Think before you write said...
To be fair - it's got all of you talking - so it has indeed caused several people to consider breast awareness. i think it was a clever little viral campaign - and I hope there is a second element to it.
Jan 08, 2010
TechieTami said...
Agree with several posters...what a great case study for something going viral. Also, got women talking about this very important issue and yes, I will admit, it was a little bit of fun keeping the guys out of the loop. Gentlemen, if you want to post your boxer color in support of those with prostate cancer...go for it!
Jan 08, 2010
scribblin said...
A. You're not raising awareness if people are puzzled by what you are doing and what it might mean. You're just creating confusion.

B. Telling people your bra color doesn't make anyone aware of anything except your bra color.

C. We men are so thankful that women are taking the time to remind us that women have *those* - since we're likely to forget, what with all the meaningful conversation and looking you in the eye. Durrrrrrrrr.....

D. This isn't really about cancer, it's about showmanship. It's just using cancer for self-gratification, to feel "cute," "racy," "breezy," or whatever. It's not true that any publicity is good publicity. This stunt is just dumb, and it flippantly tarnishes a serious matter. Cancer is no joke.

Jan 08, 2010
Viktor said...
Join the movement against this silly invention!
http://www.facebook.com/group.php?v=wall&gid=234297374093
Jan 08, 2010
Arthur V. said...
http://bit.ly/5W85n6
Jan 08, 2010
anonymous said...
willing to bet that 90% of the people facebook thought about breast cancer for a half-second, then it turns into a fun game of "what bra color am I wearing". I donate too, and my family has been affected by it, and I think it's mad trivializing of the situation. Not to mention, if you need a reminder to do that, go back under the rock. Like a friend said, breast cancer is the prom queen of cancers right now, there's awareness all over the place. Maybe the thought was right, but the execution is terrible.
Jan 08, 2010
grateful_guy said...
who ever started this mania -am totally grateful for ur effort!

today was like heaven when all my female colleague participated in diz bizzare yet entertaining post! i got to kno their bra colors when all these days i juz wondering bout it....its like getting a cheat code for a game! instead of Sally, Wanda or Janice, my mindset change their name into blue, red wif laces, n gold~

u kno guys are mostly driven by one urge n diz is like promoting it more than promoting breast cancer or wateva freakin thing u wanna promote...

this is like 20% porn! never knew women cld be diz gullible~

really cool~ please make it a daily routine so we guys dun hav to peek anymore! thx a bunch for makin it easier!

Jan 08, 2010
Connie said...
Well, at the very least it accomplished its goal of drawing attention to breast cancer and got people talking about the subject as well as maybe spurring some communication on other subjects particularly between the 2 genders. That can't really be all bad, can it? Silly and maybe makes a point? That's okay with me but really, I'm not going to lose any sleep over it one way or the other.
Jan 08, 2010
Jason said...
I think the reasoning behind this particular stunt was valid. However, I dont think it did much of anything to promote breast cancer...the women who were doing it know what breast cancer is and the men who looked at it dazed and confused know about it to...it didnt promote anything about breast cancer...just what was covering up your breast on a particular day. I am all for breast cancer awareness but this wasnt the way to do it...if half of the women and most of the men on facebook were confused by the parade of colors on their statuses then i dont think they were being made aware of anything. And the fact that they wanted to keep men out of the loop was plain stupid...I would think that if you were really trying to promote breast cancer you would want the men to know about it too...they play a big role in supporting the women in their lives and urging them to stay in check with these things...not to mention men can get the cancer as well...so I think it was a good idea but it did nothing to promote anything about breast cancer in my opinion. Why not just tell the women on facebook to put up a pink ribbon as their profile pic if you want to get awareness out...thats what they are used for anyways....
Jan 08, 2010
ralph said...
Seriously though, is anyone NOT aware of breast cancer? Was there not a month of awareness in October? Is this not 2010 and is there not the Internet?!

People are aware, this is retarded. If you really want to help, dontate some money and stop wasting time doing nothing (updating facebook statuses) if you truly care.

Jan 08, 2010
Pkn said...
The whole thing was just plainly, dumb, silly, disgusting n repulsive. U don't raise awareness about a killer disease in such a dumb way. Many thought more of bra's than breast cancer. It was the most crap, stupid n evil idea i have seen for long n did more damage in minds than the cancer does in bodies.
Jan 08, 2010
Mr. King said...
I'm thinking for ovarian cancer awareness the same women need to tell us the color of their favorite dildo. --just saying.
Jan 08, 2010
Dan Whipkey said...
THIS IS A VIRUS. To fix it, you must remove your bra, then go to Settings> Enable Webcam> Record Movie..;)
Jan 08, 2010
Mike K. said...
Raise awareness of Testicular Cancer! Post your color AND type!
Blue Boxers
Jan 08, 2010
tracyk said...
Unfortunately breast cancer does not just pick one month in which to effect its victims so the fact that this is done in a month other than October is insignificant.

For those of you saying that this does nothing for breast cancer awareness...you're talking about it, aren't you??

For those who say this was a stunt between the girls to keep the men out....I'll leave it at that...

I'm sure I'm not alone in the fact that I thought about breast cancer every time I saw a new post - it is up to us to educate ourselves, but awareness is the first necessity to prompting the desire for more information in most cases....

I'm quite sure that this did more good than finding a star fruit tree or baby penguin for farmville........

Jan 08, 2010
Didi said...
Men can get breast cancer too.
Jan 08, 2010
AllisonMN said...
fun and it beats the routine but I doubt it raised significant awareness of the breast cancer or brought in donations.
Jan 08, 2010
Jay said...
Just saw on the news that they've contacted Facebook and not even they know how or why it started. They also contacted the breast cancer foundation, who has reported that is is NOT an official campaign of theirs. Nobody really knows how it started or why, but it's believed to have started with a single poster or small group of posters via an FB note. Even Google has been overwhelmed with searches in reference to the topic.
Jan 08, 2010
The best way to fight against breast cancer is probably to go vegan and spread the miracle. Expressing a color won't change a $%&* I'm sorry. ♥ healthy breast.

The best way to stay healthy, vibrant, sexy and disease free (breast cancer free) is to eat the foods listed in this great yet very simple text:
http://vegan182.blogspot.com/2010/01/what-i-eat.html
If it is not listed in the list, don't put it in your mouth (no toothpaste and no alcohol you got that right sister).

"Yo I'm a mom I have kids you know. I ate dead flesh, stolen milk and alcohol all my life. I now suffer from breast cancer and I demand a cure for it, now! Oh by the way my bra is yellow today."

Jan 08, 2010
Lorraine said...
White
Jan 08, 2010
Lorraine said...
My Bra is White
Jan 08, 2010
IFRS said...
I somehow hv this feeling tht all this has been started by facebook itself to engage more among themselves...
But whtevr it is,I'm glad tht females hv revealed their privacy..
I wish the next thing is the BRA SIZE
Jan 08, 2010
Rajean said...
Late last night, after posting my cute status describing an imaginary bra, I checked to see how we actually could continue breast cancer awareness and financially support the cause. I found nothing relating to the facebook campaign. So I started a facebook group, originally designed to simply rally my friends, but in just short of 24 hours, group membership has gone from zero to nearly 300 people willing to donate at least $1 to breast cancer research. Will be thrilled to have facebook executives step up to the challenge of either donating $1 for each status which lists a bra color or matching the donations raised from this group. Time will tell. At minimum, we'll donate a respectable about of money and continue building awareness of breast cancer and the much needed research into finding a cure! , like most others, have friends and family who have battled breast cancer. Some have lost their lives and/or one or both breasts. Some are in the battle to win it. Join my facebook group: Bra Status Updates for Dollars
http://www.facebook.com//group.php?v=feed&story_fbid=244370632281&gid=244021562281
Jan 08, 2010
deepershadows said...
If it WAS about breast cancer awareness, it failed... miserably! People are talking, but they are not talking about anything that helps fight breast cancer. Almost everyone already knew it existed, and very few women are learning more than that. In fact, it helped spread the dangerous misinformation that only women should know about breast cancer.

If it was about suckering women into giving out intimate info about themselves on facebook, it was a STUNNING success.

About the only actual useful information I have seen anyone get would be from those who brought up that men can also get breast cancer, something not widely known (outside of KISS and rolling stone magazine fans). This was clearly not only not the point of, but directly contrary to the presumed reason for the whole stunt.

Jan 08, 2010
king said...
i read one as "mallika!!"
whats that supposed to mean/??
Jan 08, 2010
king said...
0_0
Jan 08, 2010
Jay Root said...
Like I said the next request is to have all women on Facebook show their boobs as their page photos - You know what go right ahead if you want to demean yourselves and be exhibitionists - go right ahead and think of the cretins who are drooling on themselves looking at your pics and whacking off in the process - some guy like from your nightmare - go right ahead.
Jan 08, 2010
Girls Gone Wild (Facebook Edition) said...
Somewhere, some college fraternity guy is getting serious high fives from his fraternity brothers for getting 70 million women to tell talk about their bras.

That is the only explanation that makes sense. It did not come from cancer support groups or anyone who had a loved one die or survive breast cancer. Anyone who has knows that the one thing that a breast cancer survivor cannot wear is a bra, so any viral campaign that featured women talking about their bras would be unnecessarily cruel. This whole campaign was predecated on a gross underestimation of the straight male's ability to read sexual inuendo into even the most innocuous of statements. Most of us figured out what was going on early on, and now we are put in the awkward position of interacting with a female coworker, subordinate, or church goer,etc. who just told us that she is wearing a lime green bra.

Jan 08, 2010
shyam said...
it's fun. now that i knw. All d girls go on... :P
Jan 08, 2010
I Started The Facebook Bra Color Status That All The Women
Are Putting On Their Facebook Status Watch The Video Right Now
"Facebook Bra Color Status Updates Explained"
http://www.youtube.com/watch?v=d9ZfM8AqxgE
Jan 08, 2010
2 KOOL 4 U said...
February 1st - Cheat on Your Spouse and Boyfriend With A Bad Boy Day!!!
Married throw out your ring
Unmarried - no problem
Teens over 18 - no problem
There is enough Studs
Requirement for Ladies to Chose a Stud:
1. Man must be 5'11" or taller
2. Man must not be married
** Just go up and offer yourselves in Public if need be ***
Jan 09, 2010
George from India said...
BRA COLOUR AS FACEBOOK STATUS UPDATES .......GREAT IDEA !! WANTED TO SHARE SOMETHING WHICH ALSO NEEDS TO GO AROUND........ "While you’re peeking inside your shirt to see what color bra you are wearing so you can post it in your status update, go ahead and feel around in there, make sure there are no lumps. And if there are, call your doc for a clinical exam!"....
Jan 09, 2010
Laura said...
We are all entitled to our opinion. Some of you see this as having missed the mark. As with any new startup...you have to create the buzz to get people's interest. Well, it has YOU talking, ...good or bad....and that is what P.R. does. The site does speak to the breasts via our BRA's and bra color. The creator of the site has asked for your participation to provide facts, personal stories & trying to generate donations to go to the cause. It's the bottom line. So stating your color is a little fun for something very serious.

If you think you have a better idea....how about you contribute to the site or share your stories. Hello, bra's can pick you up physically and mentally! They make you feel pretty :)

Love the bra your in and be thankful!

Jan 09, 2010
deepershadows said...
As Laura said, we are all entitled to our own opinions. From what I have seen, most people came into this discussion with their views set to either:

a)It was big, therefore the net affect was positive. People are talking and the words "breast cancer" are being heard, therefore it was a success. The very presence of an opposing opinion is, regardless of the content of that opposing opinion, grounds to maintain this position.
or
b)The statement that there's no such thing as bad press... is just plain FALSE. "buzz" without actual information raises nothing but irritation towards a very good and noble cause. Almost everyone talking about it clearly already knows as much about breast cancer as the campaign spread, read it's existence (as regards women. The campaign was expressly exclusive of men). Further, for this arguably minimal gain, it has offended many, making fund raising more, not less difficult.

It is reasonably clear that most, by now, have their opinions, are not taking both sides of the discussion seriously any more (or never did), and will not change their views. Both sides have been presented, sometimes more clearly than others. As such, there's little more for me to say, other than this ...

Everyone, please, read and take seriously the other side (even such sides as I do not agree with or did not speak for). Think before you pick your stance, then think again once you have heard other points of view.

The important thing is not to stop questioning. - Albert Einstein

Peace

Jan 09, 2010
Moses2317 said...
If people want to have fun on Facebook that's fine, but let's not pretend this is actually achieving anything productive. Raising "awareness" - as if anyone is not already "aware" of breast cancer - does nothing in the larger war against cancer. What matters is whether we are taking action that will help prevent, cure, or treat cancer in more than a completely random and haphazard fashion.

Five things that people could do that would actually be productive are:

1. Call your Congressperson and demand that they pass effective heath care reform that makes it affordable and accessible for women to get effective screening and appropriate treatment if they are diagnosed.

2. Register yourself on the bone marrow registry.

3. Donate to an effective cancer organization, like Breast Cancer Action.

4. Tell your general practicioner about how young adults can and do get cancer - 70,000 per year - as many general practicioners overlook the fact that young adult patients can get cancer.

5. Learn how to use PubMed.gov so that you can be well-informed about the latest studies and research on how to prevent, diagnose, and treat cancer.

Perhaps someone can start a Facebook meme to promote these things, and then the media could cover it.

Jan 09, 2010
Thecbbcf said...
I Started The Facebook Bra Color Movement
& Brought Global Awareness Back To Breast Cancer
"Facebook Bra Color Status Updates Explained"
http://www.youtube.com/watch?v=d9ZfM8AqxgE
http://www.youtube.com/cbbcf
http://www.Causes.com/thecbbcf
Jan 09, 2010
WOLF said...
well i think guys should post the length of their F**K on facebook now .. global worming issue .. lool
Jan 09, 2010
Dr Randy Johnson said...
On February 1, 2010 please post your panties color on Facebook, MySpace and Twitter. This is for Cervical Cancer Awareness Month of January and let your friends you support this cause.

If you wish you can also make a donation to your local Hicks Foundation for Cervical Cancer Awareness or to the National Chaper at
www.freepap.org/

Thank You.

Jan 10, 2010
Laura said...
Deepershadows....perhaps you can follow Moses path and step up and provide useful information. Moses may have been "irritated" as you put it, but he participated in a helpful way. Thank you Moses for getting my point. I am an organ donor and give blood. I have never checked into being a bone marrow donor. Something to consider.

For the record, I have witnessed the death of loved ones from cancer.
I know 2 people right now who are still alive - 1 who has beat it (mind you, she had 26 lumps but surpassed her 5 yr mark awhile ago!) The other one is still courageous. Both women are the strongest women I know and have the BEST attitudes! To my Aunt Dar, I love you ....you are my role model.

Jan 10, 2010
Adam said...
http://www.facebook.com/group.php?v=info&ref=mf&gid=239148479410

Please join this group to help create awareness for breast cancer research!

Jan 10, 2010
cahern888 said...
The fact that anyone finds this offensive is crazy. It was a harmless fun way to get attention whoever started it. Whether you posted for awareness or just because you want people to know the color of your bra the whole thing has people talking. If one woman or man saw this and it reminded them to do a self exam and they survive because of early detection then I say job well done. If anyone has time in thier life to be offended by this then I say GET A LIFE!
Jan 10, 2010
Sash said...
I played @ this 2. And it's very good that cancer awareness is not just limited to a single month (people die because of breast cancer and they don't just die during only October ;) ) and how in the world can someone feel offended by seeing a color status..., I have no idea!!! That person either has a very perverted mind or has no real life other than worrying about another persons bra color on facebook.

Eg:- " urg I'm so f***ing upset cause my friend posted red as her status on facebook"
Read that out loud and hear how pathetic it sounds, so if u can't go with the flow, do us supporters a favour and stay out of it!!!!

Jan 11, 2010
Donna Johnston said...
It is True! I got an email a week or go ago and didn't play at first, until I saw it go viral. I think it is a great way to bring awareness... not that we aren't all aware. I am just a bit boring and had to go with my wildest color!!
Jan 11, 2010
Amer man Down Under said...
Lots of my female friends, and many guys too, all over the United States have been involved in this posting. We all knew it was to promote awareness. Awareness means many things. This light-hearted act got people talking and that, in and of itself, is all positive. Action of a sort (ie. self-exams, mammograms, donations, writing political leaders, etc...) that some have referred to is all beneficial and so is this simple reminder of the general issue. No one should be criticizing the few people who had good intentions. So what if the official month is October? Is it not important enough to mention any time of the year? Isn't the point to do regular checks? And yes, there are many types of cancer. And maybe, we guys should post our underwear color to promote awareness of prostate cancer. I'll start if no one else has ... I just posted on my Facebook profile --> WHITE ... ok, guys, our turn now! Promote prostate cancer awareness by stating your underwear color guys! And go get a regular check, too - esp for those of us over 40! (copy and paste this link so we know what's going on!. :-)

Here in Australia we have the highest rates of skin cancer in the world. We have MO-vember for me to wear mustaches to promote awareness of prostrate cancer. Lots of people are talking and some will do something. That's a lot better than nothing. My hats off to those who started both the fun and I hope I started some more!
Jan 11, 2010
Amer man Down Under said...
15 minutes later .... off to bed in Australia at 2AM Tuesday... but have 10 guy friends in 4 states already getting the ball rolling ... pun intended :-)
Jan 11, 2010
kmd said...
Really want to raise awareness for a cause? How about posting a ribbon graphic to your FB status or wall?

Here's one to start off with:
http://www.webfetti.com/MySpace/Glitter/Awareness/Pink-Ribbon-_-Breast-Cancer.jhtml

Jan 12, 2010
sea.2875 said...
I posted my bra color as my status and immediately sent the message (containing the breast cancer awareness line/subject line and an added reminder to self-exam) to all of my girl friends. Whenever a man would inquire about my status, I would send the message to him directly, including a request to donate to breast cancer research programs. It was a small little reminder that we should all stand united in the fight against one of the biggest causes of death in the female population. Men weren't shut out... just required to show some initative to find out what it was. Any reminder to all of us about the dangers of breast cancer is a good thing!

And for those who want to feel all pervy about this, you are sad individuals if all it takes is knowing the color of a woman's bra to "titillate" your over-active libido (pun intended). Grow up.

Jan 12, 2010
Jay Root said...
So it's fine if women are exhibitionists? My God what happened to pride in your body - and only people you want get to see? I guess next women can go to work naked and nobody can say a word. If the men they don't like just glance they can be fired for sexual harassment? How is that right?

Why don't you think for once - otherwise why don't you just paste your nude photos all over the net?

Jan 12, 2010
sea.2875 said...
Jay Root: Really? A woman becomes an exhibitionist for typing the color of her bra? I can't believe you are serious... unless you are an advocate of the burqa, as well. I dress quite conservatively, as a rule, but occasionally a bra strap or neck line can slip and reveal the color of my brazier. I also have occasionally been known to wear a bathing suit in public. A bikini... The horror!!!

You'd think we were all posting photos of our bras and their contents, with the way you're reacting. For your own safety, Jay, please don't turn on a television; you may very well end up the victim of a fatal heart condition should a commercial for a feminine product happen to appear!

Jan 12, 2010
Jay Root said...
sea.2875 said.. well, don't blame me when you set off the freaky weirdos that get off on this stuff and knock on your door looking for some.

1st of all you are not on TV - this is the real world. TV is TV and American TV is pretty mild on SEX - go to Canada they are even more looser with language, nudity, and sexual themes.

2. A lot of Women make the mistake of actually placing their places of Employment, their Home Addresses, Phone Numbers on their Facebook pages. So someone who has a fixation on you can come to your home and knock on your door or stalk you. Oh, really this stuff happens - duh!
http://www.tmcnet.com/usubmit/2009/04/06/4110964.htm

3. There are groups on Facebook that advocate getting the info off the pages to rape women - there is a case in Australia currently and several in the US - they claim if women post it they are within their rights to expect it in return.
http://www.csmonitor.com/Commentary/Opinion/2010/0106/What-Facebook-s-pro-rape-group-says-about-our-culture-of-sexual-assault

So think again about what you put on your page - you don't know what freaks can concoct in their minds and a warning they are all over the place....

Jan 13, 2010
cindy said...
I'm a 2-time bc survivor and thriver - and have been totally revived by a dvd i just found made for women with breast cancer called 'The Path of Wellness And Healing.' It's like an encyclopedia for breast cancer but it's also moving, inspiring, the whole nine. Every doctor from deepak Chopra to Dean Ornish is on it and every celeb bc survivor from Sheryl Crow to Melissa Ethridge. So awesome!!!
Jan 14, 2010
Jenna Lundemo said...
Jay Root- you are taking this way too far. If the women on facebook posting the words "black" or "white" is somehow leading to being an exhibitionist then so help us! A lot of women post photos of themselves that are a lot worse than that! And I really don't see how they are being an exhibitionist if they are not posting pictures, just words. I'm not sure the REAL source of this status update but I do believe you're wrong in your views of it. To each his own though...
Jan 16, 2010
Boobluvr said...
sorry to contradict most of you. but the latest game is out (refer below) which clearly shows that the first wasnt about breast cancer awareness and that it was a childish game to play secrets. this latest one does a great job to objectify women and encourage people to see them as only sexual creatures. im a guy and really only see this as childish. Take note, theres no blokes out there creating childish games such as this.

Here's the next game... This will definitely get the guys thinking!
To see if they've got dirty minds or not (of course they have!)
It's not rude at all... lol.
This is about your favourite bar of chocolate.

Select your favourite chocolate bar from the list below and update your status with the following sentence next to it then send this message/game to every woman you know on facebook! Its that simple lol!

Cadbury's Creme Egg = likes to strip off, open and lick!

Ripple/Snickers = likes its long and hard!

Twix/Kit Kat - likes it 2 at a time, double the pleasure!

Double Decker = likes it to be smooth on the outside but hard inside!

Flake = likes it when they crumble into submission!

Troberone = likes it rippled for pleasure!

Big Bar Of Dairy Milk = likes it the bigger, the better!

Fruit&Nut Dairy Milk = likes it wild and fruity!

Whole Nut Dairy Milk = likes it when they have big nuts!

If you are not one of chocolate = likes nothing better than to suck and gag!

SEND THIS TO GIRLS ONLY and please let's keep women's little guilty pleasures a secret, we don't want the men to know everything about us! Let's keep them guessing lol!

Feb 10, 2010
JESSICA said...
I am a female and I saw many colors on my fb, when I didnt know what it was I posted a comment on someone elses and they sent me a message to my in box saying...
The message: "write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY girls, no men .... It will be neat to see if this will spread the wings of CANCER awareness. It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status. and when they do ask you keep it from them for a few min and then tell them so they can help spread the word also."
That is when I posted my color....by the way the message I got was not to exclude guys, alot of the guys i know started posting colors not as a joke but to help raise awareness.... and look at this sight and how EVERYONE on here is talking about cancer... rather it be breast cancer, cervical or any other kind of cancer.... YOU ALL ARE TALKING ABOUT IT.... So awareness worked!!!! have a great day!!
Feb 12, 2010
SHARICKA said...
HEY IM NEW HOW WE MAKE A FACEBOO CAUSE IM OLING NEW
May 15, 2010
Just Cancer said...
There were almost as many confused women as men, and basic search engine knowledge got you the info pretty fast.
May 31, 2010
will2010 said...
But i did not tell now get the relation between the color and breast cancer.

But i really live to support those great fighter of that deadly disease as managing fundraising campaign.

Pink Ribbon fundraising

Nov 11, 2010
Nancy Newton said...
I don't have any idea about facebook bra color status but I am indeed a a fan of cancer patient who fights the deadly disease everyday.. I hope someday that someone somewhere will discover the cure of this disease..

natural breast enlarger

Dec 16, 2010
refinancingask said...
This is a great idea i think..
i really agree with this idea
Selly
Laser Hair Removal
Apr 24, 2011
sandra amor b. hilali said...
wow
Apr 24, 2011
sandra amor b. hilali said...
@ sandra
Jun 20, 2011
paulserra said...
People have an interesting way of promoting things. I think its awesome, maybe it will actually get some people to pay attention!!!

Owner, STbands.com, home of pink wrist sweatbands :)

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