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If social media is the new pink, the new, new pink is the role of chief listener, a position starting to appear in major marketing companies, like Kodak and Dell. Contrary to what the name might suggest, chief listeners have nothing to do with BFFs or sound engineers and more to do with data mining. These new marketers track mentions of brands—such as videos, online comments, and other web conversations—and conduct data analysis to communicate relevant information to the appropriate team. “Unstructured data is important, and more so as social networking amplifies the reach and impact of the voice of the customer,” David Jackson, who helped spark the chief listener concept in 2005, told Ad Age. “Tracking this is important from a company-wide perspective and its ability to shape product and strategic direction.”

Read the full story at Ad Age.

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