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Is B2B social media marketing lagging behind B2C?

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There seems to be a perception that social media is better suited for business-to-consumer brands than business-to-business marketing. This view is supported by a lack of easily accessible social media success stories in the B2B space — on the Internet and at conferences. But it is a misconception.

Without a doubt, there are countless impressive B2C success stories, including the funny Bodyform video created in response to a disgruntled Facebook post and the successful Old Spice video campaign. But social media is also extensively and successfully in use for B2B marketing. We simply might not hear about it as much because the examples are not as entertaining.

Full story at SmartBrief Social Media.

More SmartBrief stories.

Photo credit: Fotolia

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  • janap

    I am now out of the office returning on Friday 30th November and will respond to your email on my return. If your query is urgent please contact a member of the PR team on 020 7831 2225. <br/> <br/>Kind regards <br/> <br/>Jana

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