Is colorless the new green?
Imagine perusing the soda aisle and feeling like you just magically entered a black and white television—no purple Welch’s cans or red Coca-Cola bottles filling the shelves. If Mother Nature has a say, she’d probably like to see a colorless soda can selection because of the reduction air and water pollution that would happen as a result of eliminating the coloring process. The colorless design would also reduce the energy required to separate the toxic paint from the aluminum during the recycling process.
So, if colored labeling is removed, how will you tell a Coke from a Dr. Pepper? Designer Harc Lee came up with the idea for a super slick convex logo that eliminates the need for toxic paints and sort of looks like the soda of the future, at least in “Back to the Future.”
Or, if pop companies don’t have the equipment for the convex design, a plain can labeled with a Sharpie will work just fine.
Tree hugging, earth friendly green news.
Comments (12)
But after reading on, I found this article very interesting. It seems now-a-days our society is obsessed with "going green!" - as we all very well should be! Now, not only are people going green - but so are companies, like demonstrated above with soda companies. Take my company for example: In our efforts to preserve our planet, we decided to eliminate paper cups in most of our executive suites and we started providing our clients with re-usable, washable PBC cups.
Great article!
Is just the desistance of coating it with a little lacquer already a kind of "green behaviour"? I don't think so!
You should like this glass multi-trip refillable deposit bottle which is provided by Veltins, one of the Top 10 German breweries.
It even hasn't a paper label which has to be washed off before and replaced after refilling.
All relevant information is embossed into the glass.
http://www.veltins-bilddatenbank.de/media/images/vorschau/zoom/1_1159.jpg
http://www.youtube.com/user/PlasticPlanetMovie#p/u/20/BznUuaw8n2Y
There is much more to do than to leave out lacquering aluminium soda cans!
http://en.wikipedia.org/wiki/File:World_map_of_countries_by_ecological_footprint.svg
and this:
http://en.wikipedia.org/wiki/List_of_countries_by_ecological_footprint
(You can sort the table descending by "Ecological footprint".)
The footprint of an average US citizen is more than twice as large as the one of an average German (And in fact I am really not very proud of it because the German one is still nearly the double of the world's average more than a double of what the Earth can bear.)
You have really no reason to be proud of your country because of inventing a non lacquered soda can.
The USA brought the world the mountains of billions of one way soda cans (which were not even recycled in the last decades), plastic bottles (see the mentioned movie above) and a lot more trash "culture" too.
Celebrating such a marginal note as an improvement is farcical.
Sorry for being so fortright.
Leave a comment...