Social media marketing is a great way for brands to reach into foreign markets, writes Christian Arno. But doing so requires more than just translating your tweets, he writes; you’ll also need to figure out which social networks are popular in the region you’re targeting, and to adjust your messaging to account for local tastes and sensitivities. “Understanding the way different cultures use social media — and their favorite networks — are the keys to success,” Arno writes.
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