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Just say no: Is going negative the wrong approach?

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Negative anti-drug messages—like the frying egg “This is your brain on drugs” campaign—may not be an effective way to reach people dealing with substance abuse, a study of brain activity shows.

“The findings are somewhat ironic because a whole lot of public service announcements say, ‘Drugs are bad for you,’ ‘Just say no,’ or ‘This is your brain on drugs’ with an image of an egg frying,” says principal investigator Joshua Brown of Indiana University.

“What we’re seeing is that negative messages are not having the same impact on the brain.”

Full story at Futurity.

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  • janap

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