Kmart posts customer reviews—the good and the ugly—on store shelves
As major retail brands attempt to capitalize on the growth of social media, Kmart is taking a fascinating step in merging the online and offline worlds: The store is now putting customer reviews on select video games right on the store shelves. The reviews—some originally posted on MyKmart, the store’s online community—share both positive and negative feedback. The new campaign opens the store products up to transparency now typified online. The main criteria for selection was that the writeups were constructive, helpful, unique, and well-written. Such reviews include, for instance:
Crackdown 2: Is this a revolutionary next step in the franchise? Probably not. But Crackdown 2 still shines on its own with [more intense battles].
Starcraft 2: Starcraft 2 had a lot to live up to, and it delivers with great stride of excellence, beauty and hardcore [real-time strategy] action
Full story at Kmart.com.
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