Knowing iPhone and Android users through their click rates
If you’re looking for a really comprehensive view of iPhone and Android users, look no further than this recent report by AdMob, which tracks click metrics from iPhone and Android users to learn more about them. They learned, for instance, that:
Only 21% of Androit users purchase at least one paid app per month, compared to 24% of webOS users, 35% of iPod touch users, and 50% of iPhone users.
iPod touch users skew considerably younger relative to other platforms and devices. Based on the survey, 78% of iPod touch users are below the age of 25, compared to 25% of iPhone users and 24% of Android and webOS users.
91% of iPhone users and 88% of iPod touch users would recomend their device, compared to 84% of Android users and 69% of webOS. webOS users are 3.4x more likely to not recommend their device relative to iPhone OS users.
Read the full story at AdMob.

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