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Every time I attend a small-business conference, I make sure I get into the room for the session on using social media to market your business, and every time I find myself in the midst of a professional group-therapy session for the digital age.

When Three Dog Marketing partner Kristin Slice opened her presentation in the “Start Using Social Media to Your Advantage” session at the National Association of Women Business Owners Women’s Business Conference by saying “there are still skeptics in the room,” I knew this would be no exception.

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