Making the case for change within a company means “creating an anxiety with today and an excitement with the future,” former Procter & Gamble Chief Marketing Officer Jim Stengel said at the Mobile Marketing Association SM2 conference in New York City.
In a conversation with MMA Global CEO Greg Stuart, Stengel praised mobile’s potential for bringing marketers closer than ever to consumers, but warned that you “have to respect that” closeness, and also “do something interesting” to attract their attention.
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