Right now, your business is probably a place customers go only to buy the good or service that they need. To get the most of your customer relationships, you ned to do more than that. Inc points out that loyal customers can help bring in a steadier stream of income. How can you boost customer loyalty? Here’s one way:
Make your company an information hub.
Customers’ time is valuable. Make your business relevant to them by acting as a sieve through which the information they need to make their buying decision passes. Simplifying industry research or giving expert advice on purchasing makes it easy for customers to buy through your business. When a customer recently called to say her state was changing the laws governing licensing for piercers, we knew all of our customers in the same state would need to make changes quickly in order to be in compliance, and we made it easy for them by putting details about the changes in legislation on our website. We were sure to extract the relevant data which relate to the products we sell. We even added a ‘tell a friend’ link to the page so readers could let other stores in their area know where to go to get clarity.
Full story at Inc.
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