Business card one-upmanship comes out to play at booze ‘n schmooze events where everyone aims to make a lasting impression, and the employees from a creative agency in France certainly found a way to make an impact. The Caen-based company created concrete business cards that make up for their total impracticality with cool points.
Playing with the notion of scales, Murmure created a set of business cards made of concrete. This material, so characteristic of our environment, was enhanced by using the smallest and most refined communication support. The refinement and the technique required for the typography highlight the harshness and the roughness of the used material.
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