Holy Kaw! All the topics that interest us

Matsumoto Shave Ice Marketing Lessons

Matsumoto-1

Matsumoto-2

Matsumoto-3

Matsumoto-4

Matsumoto-5

Matsumoto-6

Matsumoto-7

Matsumoto-8

Matsumoto-9

Matsumoto-10

Matsumoto-11

Matsumoto-12

Matsumoto-13

Matsumoto-14

Matsumoto-15

Matsumoto-16

Total coverage of marketing and Hawaii.


Comments (10)

Dec 25, 2009
Noelle Chun said...
The best part is that they have a crazy good product. Hard to beat Matsumotos!!!!
Dec 25, 2009
Marlo M said...
Oh...how I miss home. Matsumoto's FTW!! :D
Dec 25, 2009
Ray Page said...
Just had Mastumoto's last week and can see why it's an island fav. You're right, you walk into the store and immediately blown away by all the products.
Dec 25, 2009
Joseph Ng said...
I heard there is Snowbama now. Is it on the menu?
Dec 25, 2009
ColleenCoplick said...
I still remember and loooove Matsumoto's. And Leonard's. @guyKawasaki gives excellent Hawaii advice!!
Dec 25, 2009
risekevin said...
Waiola Shave Ice is sooo soo much better than Matsumotos....so yeah, it all comes down to marketing.
Dec 25, 2009
Vern said...
It hasn't changed in like 50 years that place... I remember it as the same even as far back as 1985. Am I crazy - or has it all stayed the same? Anyone have photos of it back then?
Jan 02, 2010
Vicki Zerbee said...
Great marketing lesson and I want to visit Matsumoto's!!
Mar 15, 2010
bradyo said...
i love Matsumotos shave ice!! nice analogy to make it simple.
Mar 15, 2010
brady oshiro said...
Repost with my posterous profile, sorry, i love Matsumotos shave ice!! nice analogy to make it simple.

Leave a comment...