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Measuring the economic impact of LOTR [video]

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If you plan on sneaking out to the theater once all the wrapping has been cleared away and cookies disposed of in the proper receptacle (your tummy), chances are you’ll be taking in The Hobbit with family and/or friends, meaning even more money generated by the LOTR series, but over time, just how much money has been made by the wildly popular series in books, films and tourism dollars? The numbers might just surprise you.

Full story via TDYLF.

Redefining the blockbuster.

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