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It's a pretty good tagline, very catchy and inspirational.

Be what's next. What's not to like.

However as it relates to Microsoft? That's the part I'm not so clear on. :P

It's awful. Hope they didn't spend more then a hundred bucks coming up with that. They'lll have a new tagline within a year.

Barf. Sounds like, "The power to be your best".

I am what's next, that why I don't use MS!

No good, makes me think of the question I ask myself after I use MS - what will they screw up next.

Versus "Do No Evil?" It's not clear to me that taglines mean very much to the outside market today; there are so many more important techniques for growing/evolving the brand. However, as a rallying "cry" or "theme" for 'softies,' I can see how this could work to MSFT benefit.

I was sure it would be: "Have a Churro?", building on a successful recent marketing campaign.

It is a catchy tagline, but we really have to think about their service and after sales services. I think taglines are just words. We need action, consistency and reliability.

I'm surprised it's not, "LOS LINKS!!!"

its great except its microsofts

This tagline is awful for Microsoft. No one thinks of "brand new, cutting edge" and "Microsoft" in the same thought.

Microsoft needs to take advantage of the possible pitfalls with constantly embracing cutting-edge and represent it plainly in their tagline. Something like "Think clearly."

Maybe I'm more dyslexic than I thought but at first glance I thought it said "what be next"

I like this one: 'What to be Best? Jump In!'

I guess it's the logical next step from their "Be what's previous" tag they've rightly owned.

More silly stuff from MS? Or... It could be a threat?

I like this one: 'Want to be Best? Jump In!'

sounds interesting and attractive ....

Wow. They got the name of two companies that Apple was involved with. 'Be' and 'NeXt.' Future tagline: "We're feeling lucky"

they're trying way too hard to be "apple".

I like the tag. Think its pretty catchy

I suppose it beats Apples "Just Don't Hold It That Way"...

I like this thread! All of the Apple lovers have been able to forget about all the f-up's of the new iPhone and focus again their hatred on Microsoft. Nice to be able to overlook your own faults again isn't it. Cheers.

Microsoft's 'be what's next' was Google, and Google's 'be what's next' is Facebook. Surely the question is what's Facebook's 'be what's next'...? I love the tagline but perhaps too many will just see the irony!

I dig it. Somehow "Do No Evil" always feels like the next phrase should be " but damn close to it is fair game".

Actually a good tagline. Granted I'll always read it as "Be what's null"

How long before they release a patch for it?

Microsofts's new slogan "Be What's Next" is obviously a progression from "Be Here Now"