Most journalists use social media as a reporting tool
A new survey of 371 journalists conducted by Cision and George Washington University found that the majority of reporters use social media as a resource for research. Among some of the fascinating findings:
- 89% of journalists said they look to blogs for story reporting.
- 65% of journalists look to social networking sites like Facebook and LinkedIn for information.
- 52% of journalists report using Twitter and other microblogging sites.
- Journalists with less experience use social media metrics to indicate impact more than more seasoned journalists.
- 91% of newspaper journalists and 85% of magazine journalists think social media is less reliable.
For the rest of the survey results, you can download the full report for free.
(via Poynter Online)
Photo credit: Fotolia
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