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Most successful companies use social networking

What’s the magic medicine for America’s fastest growing company? Maybe a little bit of social media. Turns out, our nation’s fastest growing private companies implement social media marketing techniques must faster than other companies in a Dartmouth study. Of 148 companies studied on the Fortune 500 list, 91 percent use at least one social networking tool.

It makes sense that the most successful companies are ones with a close pulse on the most wide-reaching marketing techniques. I also wonder to what extent early adoption of aggressive marketing techniques is indicative of a smart team; also, could the successful companies have affected the popularity of social media today?

Lots more tips, tools, and insights in social media.


Comments (2)

Nov 25, 2009
Sean Si said...
It's almost a must these days
Nov 26, 2009
whatever said...
it could also be that its the same damn agencies selling useless "social media" solutions to clueless decision makers at these companies "because everyone else does it" .. show me the money biatch.

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