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My 10/20/30 rule of Powerpoint

By popular demand, my 10/20/30 rule of Powerpoint:

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Comments (28)

Sep 26, 2009
Keith said...
10/20/30 is not just for VC presentations it's for all presentations. Ever sit through a 1 hour PowerPoint? You only can recall at best a few key points from the first 10 minutes if you are still awake.
Sep 26, 2009
CzarMan said...
KISS Method....Gotta Love it!
Sep 26, 2009
WetcoastBob said...
Slides should only be used to enhance the presentation. The whole presentation need not be composed entirely of slides. Only bring on slides where they are needed to illustrate concepts, images or video clips.

Remember: the first rule of great presentations is to loose PowerPoint!

Sep 27, 2009
Sanji said...
I like that.
Could we see the whole presentation ?
Sep 27, 2009
great hihihi!
Sep 27, 2009
Trudy said...
I agree with a business presentation. In the academic arena 10 slides would not cut it for many professors. They'd laugh. I do agree with 30pt font. Sometimes I have used 24pt though. Hee hee. No reading the slides though! Also I print the slides as a form of handout and most people like that.
Sep 27, 2009
Web305 said...
Classic Kaw advice - best 2 minute video I've seen all year re simple and effective PowerPoint "rules" to live by. Great vid & funny too!
Sep 27, 2009
Deepak said...
Hi,
I've followed this rule for most of presentations.And customer's have always appreciated it.Though some of my bossess don't quite get the idea..anyways, this simple rule has helped me bring clarity for my audience which is more important.
Sep 27, 2009
Moose said...
10/20/30 - 10 Slides, 20 Minutes, 30 pt Font
0 - 0 reading of slides

If your presentation can be done < 2 minutes and doesn't require video or slides, just say it (or print it) and get it over with =)

Sep 27, 2009
Marc Davison said...
This makes sense. Sometimes. For certain specific presentations. And certain audiences. I have found however, that in some case, for example presentations designed to educate a corporate audience on new products, new strategies, and or in cases when the presentation is also the takeaway, 10 slides are not going to cut it. Nevertheless, your point is well made and regarded.
Sep 27, 2009
Harry said...
Good points, nicely presented
Sep 27, 2009
Matt Wilson said...
All good advice.

However, there's one good reason for having lots and lots of detail on slides -- slides get forwarded around after the presentation.

Maybe the best solution is to embed the details in the presentation, but don't have them appear in the slides.

Sep 27, 2009
Bakari said...
Very sound advice. The same goes for professors, teachers, and politicians. If you can’t get your message across in 20 minutes, you typically don’t know what you’re talking about or you’re doing a poor job of presenting the information. When you go on for an hour or so, it means that you’re presenting too much information and not allowing people to absorb what you have to say. Present and then dialogue. You’ll get much more across that way.
Sep 27, 2009
matchesmalone said...
There's always the, don't use PowerPoint at all strategy....
Sep 27, 2009
socialmediawave said...
We routinely use 1 or 2 slides in a deck now -know your material
Sep 27, 2009
Miyuki Li said...
great 10/20/30 rule of PPT.
Sep 28, 2009
Steve Yakoban said...
It's really about finding balance. Informative books use illustrations to highlight the text and not to subvert the text.
Sep 28, 2009
Another rule should be to not wear fancy print vests. ;)
Sep 28, 2009
Walter Mellon said...
As Edward Tufte said in the NY Times years ago:

PowerPoint makes you dumb

(basically for the reasons given in the comments)

Sep 28, 2009
Cruise Buzz said...
Great insight about the number of slides.
Sep 28, 2009
adriandayton said...
10 slides, minimal text on each, such obvious advice by @guykawasaki is rarely followed
Sep 29, 2009
dgraversen said...
This makes very much sense, easy to remember.
Sep 29, 2009
capt_blake said...
I will send this to my collegues let's hope they will listening
Sep 29, 2009
CathyD said...
All good. But judging from the comments here, you're preaching to the choir. BTW, folks who do long PPT presentations are also those who use $10 words when 5cent words would do.l
Sep 30, 2009
Adam S Mithra said...
excellent advice if your audience is people with a 20minute attention span. I'd suggest that if this is the case for university students, that they be asked to relocate somewhere where thinking is not needed eg the business world.
Oct 01, 2009
Karen Bartleson said...
Guy - I agree that 30 pt font is right for an audience that speaks the same language as the presenter. What about foreign audiences who wish to read the content while the speaker is presenting because it helps them understand the speaker?
Oct 02, 2009
Glen Cathey said...
I agree with less is more and know your content for one-off live presentations. HOWEVER, in today's day and age, many people want the slide deck to refer to AFTER the presentation. If you have a 10 slide presentation on Slideshare with minimal content, you're not THERE to add the verbal info, and it's useless and worthless. Some of the value provided by the presentation should also be embedded within in the form of info/text. If all of the high value information is presented verbally, unless you were there to witness the presentation live, you don't get any value.
Nov 01, 2009
Gwyn Pritchard said...
If you need to give handouts for reference, hand them out as people leave the presentation otherwise people will be fumbling through them through your presentation and distracted . If the handout cannot be understood, then it has not been designed properly. The message is clear, know your stuff and don't use Power Point as a prompt for your to cover the material. The presentation should be planned to cover what people must know. Not what they should or could know.

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