New App Store rules: no skin, no innuendo, no bikinis
Apple shocked developers this week when they went public with their decision to remove all sexual content from the App Store. The news came as a surprise because it demonstrates that Apple is willing to hit developers where it hurts – their livelihood – with little to no notice whatsoever. The decision has left developers and users alike wondering what is allowed on the App Store. And thanks to TechCrunch’s investigative research—we now know that the new policy may even be more limiting than previously thought.
While Apple hasn’t confirmed any definitive rules outlining the new policy, a few guidelines have been released:
- No images of women in bikinis. (Ice skating tights are not alright either.)
- No skin. Seriously, none.
- No sexual connotations or innuendo.
The largest question currently being raised is: is this ban even necessary? Since the iPhone has parental controls, it seems like a bad move on Apple’s part, considering entire empires have been built on the principle of selling “sexy.”
Full story at TechCrunch.
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