Your Facebook page is humming, and people are “liking” you left and right. Now what? How do you leverage those fans and turn them into customers or clients.
If we pause to evaluate buyer behavior in 2012, we have to consider the buying process. People make purchase decisions emotionally, then rationalize those decisions until they are comfortable. This should sound familiar. I love that car, but can I afford it, what are the payments, what features does it come with, when can I get it. Emotion followed by rationalization. When people “like” you on Facebook, they have started to make that emotional connection.
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