Only 27% of tweets contain value, says new study
How many of us have tried to explain to friends that Twitter isn’t just people talking about their cats?
We may owe some serious apologies. An analysis by SemanticHacker shows that 57% of tweets (from a sample size of 1,000) were about what the person was doing or part of a conversation between individuals. Of the remaining 43%, only 27% of tweets offered more substantive information such as links to articles/blog or comments about current events.
This sounds dismal, but perhaps we shouldn’t be so hard on ourselves. In normal conversations, do you think one in four sentences add particular value? Or what about one in four emails? I’ll have to sit and think about this—right after I tweet it.
Comments (23)
This isn't to say that I don't value many of the RTs that the people I follow RT to their stream -- I do find a lot of interesting content this way. Its just the constant RTs of nearly every tweet from accounts that anyone in my 'social circle' on twitter (including myself) are likely already closely following that annoy me by cluttering up my stream, especially when the RTer has nothing to add.
And who's to say a link or retweet is of 'value?' Is a link to another stupid cute cat video 'valuable?' Or a retweet of a fart joke from Moronblog.com? And who's to say 'what a person is doing' might not be of 'value' to someone else?
Relax, tweeters - this 'analysis' was started from a flawed premise...
Also, there are a lot of people using twitter for other things besides talking about social media, tech and marketing. They may listen more than tweet and may not provide as many links. Doesn't mean they are not getting value from it. Those who don't get value from Twitter generally stop participating, anyway.
If Twitter was just about posting links, we'd all save a lot of time, by just using our Google Readers.
If thy r gonna like it, thy will read n respond othrwise just ignore it
Tats wat twitter is
Therefore I don't see how you define value on a global basis. We're all different; we all want to see, need to see, and enjoy different information.
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