Alltop.com

I absolutely love all your books. Sounds great. Maybe add on the characteristics of an enchanted person....

An enchanted or enchanting person?

Thanks!

Most girls grow up with the concept of enchantment and internalize it (for better or worse) as they become women, but the notion - which I like - might be harder for many men to relate to.

Tough to argue against Jesus' model of attracting & influencing people - his (true) disciples have been willing to die under the sword of persecution for 2000 years. Of course, this includes those that were martyred because they refused to recant that they had seen him resurrected, which the rest of us find more difficult to accomplish. (BTW, many die for what they believe to be true, but how many die for defending what they know to be false?)

Nice, @guykawasaki looking forward to reading the new book

Add "share the love" to "Chapter: How to Get Accepted " :)

Can't decide which I love more - the idea for the book or the collaborative way to write it! The weakest link at present seems to be the enchanted geek though - enhchant up the working titles maybe?

truckload, hmm, I'd be happy with an armload to be perfectly honest, hoping my pen name does better

AKallevig,

I'm not too worried about the enchanting geek section. That I can write in my sleep. :-)

Guy

Thewebcoach,

What do you mean by "share the love"?

Thanks,

Guy

Why are you tweeting and not writing? I need this book yesterday!

Maybe this isn't relevant to your audience, I don't know. But I'd like to know how to enchant potential recruits or volunteers. As someone who has worked as a volunteer leader, I have struggled with getting people to be excited to become a volunteer, to see my vision and join in the work of accomplishing that vision. Not quite the same as enchanting your employees, I think.

Beelisa,

Great idea. I will add a section on enchanting volunteers. Thanks!

Guy

Can you dump the flash? I can't see the outline on my phone.

Great idea Guy! Something along the lines of enchanting individuals - what do they have in common, similar characteristics, etc. Looking forward to reading it

The biggest issue I see with this is the whole notion of image vs substance. You can be enchanting but unscrupulous and I don't think you would advocate having a charming exterior but lacking in character. It's hard to get your whole take on this just from the outline. I will watch for this book to gain a greater understanding of our behavior.

Harold,

I have this topic completely covered. You can't see it because I only showed two levels of the outline.

Thanks,

Guy

Fab idea, Guy.

Suggestion: in Chapter - Getting Accepted, Always say "yes" but know when to say "no" ...

coz going back to Harold's point -

You can be enchanting but unscrupulous and I don't think you would advocate having a charming exterior but lacking in character...

look forward to reading the book.

sounds good...

Looks like an interesting read Guy!

What about a section on How to Enchant the Critic. I've dealt with some stubborn people who seem to continuously project their negative opinions. Even when you try to agree with them, they keep attacking! This can be especially difficulty in public. What's the best way to woo and influence those types?

I'm looking forward to this.

Guy, Seems solid, enriching, and ... enchanting. In addition to all that you can say from your own experience, I'd like to see varying perspectives. Perhaps through brief quotes from others in various sections, including the definition of enchantment.

Do you have your subtitle yet? If not, perhaps you could run a contest. That would create additional buzz about it, like this question.

Happy writing!

I'm looking forward to this, Guy!

Considering I've spent a lot of time recently trying to enchant VCs – and there are many others like me – would you consider adding a section on how to enchant investors?

I know you've written a lot about this before. But perhaps there is room for abstracting a bit from investors and writing about how to enchant stakeholders in your personal mission? That is, how to use the skills of enchantment to sell your vision.

The title of the chapter is:
When the 'enchantment' wears off
Say we have our volunteer or employee 'enchanted'
What happens when it's not new or exciting anymore?

I don't think the title sounds or feels like the next big thing. On the contrary, a great title is usually a niche with mass potential. You just have to choose how to sell it. There are tons of books out there torturing my mind. Whats radically different about the book in today's times ? What distribution levels have been applied? Where's the major risk factor, if it can't be an epic fail/win there isn't much to offer.

Musn't you employ different distribution methods, how about an iPad exclusive version or an online only, how about a reality documentary edition portraying a real start up, what about webisodes to show what the book is about..."How to Win" shook the world, it has come up as a book for everybody !...to change things to the very foundation of a person.

As a fan I would really like to see you shake things harder than the hardest you've been trying. Go Radically different. Be the trendsetter amongst the popular authors and change the game.

And thats what I think...
Good Luck

Thanks to incredibly low self-esteem, I'm hyper-sensitive to what I perceive as insincerity and if I sense someone trying to enchant me, I quickly distrust and shield myself against that person. So, maybe something about how to deal with the Jabba the Huts like me who are impervious to Jedi mind tricks and, how to rebuild a rapport with someone with whom you may have previously lost credibility or trust.

Enchantment = fn [EIQ], most people are
just unaware of how their social awareness
impacts the quality of relationship building
& trust.

btw, EIQ=Emotional IQ

Looks like a great plan. I really enjoyed your 10-20-30 principles on giving presentations, so I'm definitely looking forward to it.

Guy, Looks like a great topic to talk about. I assume being enchanting is something you can teach/learn (like thinking) and not an inborn trait.

So a few sub-topics (You may already be covering these in some form). I am just looking at the outline and trying to guess what goes on one level deeper.

1. Why Enchanting works
2. Enchanting without Enchanting (in the model of Bruce Lee's Fighting without Fighting)
3. Be emotionally intelligent (how do you do that when you are dealing with thousands of people)
4. Are you enchanting? Then just be yourself.
5. Role of humor in enchantment
6. Role of empathy in enchantment
7. Share with a twist ( provide insights)
8. Giving without asking

In the category of "how to win friends and influence others" this seems quite ambitious but thorough.

My first reaction though was about the name. Enhancement (versus charming) has a magical quality that is absent in your outline. Influencing others requires a certain skill in creating and using "pixie dust" to influence both the heart and mind. Enchantment suggests the ability to create a magical moment that can be shared, relived and expanded.

That is the gap I see in your outline.

How about enchanting your medical community? There are so many options in preserving our health while we pursue our dreams. Too often our health is sacrificed because medical professionals are guarded and afraid to try new things. I have students that are stage 4 cancer and dying now simply because they couldn't enchant the doctors to send them for the right tests. I am grateful that my own doctors were easier to enchant.

Big fan of your philosophy Guy.

Peace

Holy Kaw! I was just talking to someone about how to promote oneself and business without sounding self centered/superficial and gave Guy Kawasaki as an example of someone who is always promoting while being very likeable. Naturally you would write this.

Seems to be throughout the outline but I would add a more clear section for "recognize my influencers and manage my own change in becoming an Enchanter." Not in a self-help way but I think it is important to recognition that this is a perspective and behavior change.

Call me crazy, but I don't think the goal of writing a book about enchantment should be that it be the next "How to Win Friends" or "sell by the truckload;" that just seems cynical, disingenuous, and, well, just lacks enchantment. Rather, the goal should be intrinsic, fundamental, charitable: to teach, to lead, to inspire, to delve deeply, to understand truly what enchantment is and how to use it in a way that uplifts, adds value for both the enchanter and the enchantee, and is not deceitful, mean-spirited, or oriented toward shallow goals (like, say, having a book be the next "How to Win Friends" or "sell by the truckload: but I digress). If I were writing this book, I'd start by changing the goal(s) and shift the focus to providing real value rather than selling a truckload; a less cynical, materialistic, and self-focused goal is a necessary condition for writing a true classic, imho.

Tony,

Everyone has to have a goal. :-)

Guy

I can suggest "how to enchant consumers for personal computing devices" (including netbooks, laptops, e-Readers, tablets)".. I see so much punches being thrown back and forth now by tech companies while the consumer really just wants a device that is intuitive, interactive, can multi-task, has access to apps and an easy eco-system to find/store apps, ports to connect to other devices, lots of hard drive space, some sort of camera, can access the other sites they need online and has some personalization (colors) or just looks cool.. Ok - maybe that list is too big - but just make gadgets intuitive and stop throwing around terms that the average consumer does not care about or understand..

I like the approach of sharing the outline and using the wisdom of the crowd.

Here are some quick thoughts:

* What definition are you using for enchantment ... "rouse to estatic admiration?" ... or "influence by charm?" (I would go with the latter.)
* I would add Why Enchantment? right after What is Enchantment? to puncuate, underscore and exemplify the point.
* If you're going down the path of gullability, I take it you're addressing authenticity, integrity, and genuine.

Chapter: How To Get Accepted
* Add Be likable. Likable incompetent wins over unlikable competent, but likable competent is the best.
* I would simplify acceptance by focusing on "shared values" -- that's the bottom line. It's a fast way to find the common ground. It's also a a key to rapport (and the rule is "rapport before influence.")
* I would go with listen so the other person *feels* heard, over shut up and let the other person talk (there's a big difference between giving air time and empathy.)

Chapter: How To Get Started
* I would add "Break the ice." (set the emotional stage, a story, a funny slide, whatever.)
* I would go after "opinion leaders" over "early adopters" (I think there's research to back it.)
* I would add "Focus on tests for success" (people need to know what good looks like.)
* I would add "Find a metaphor for people to latch on to." (the fastest way for people to get on board is a metaphor that sticks ... emotional picture words.)

Chapter: How To Overcome Resistance
* I would add "Know the resistance." (Most people fail because they don't see it or they ignore it.)
* I would add "Find a way to agree." (what you resist persists ... find a way to agree, appear reasonable, then work from there.)
* I would swap out "Become shifty" for "Be like a chamelion" (and remind people they keep their values, they just blend styles.)
* I would add "Play dominos" (Win over the opinion leader and the rest follow)
* Point out that if you have to disagree, you don't have to be disagreeable.

Chapter: How To Help People Enchant Themselves
* Point out the non-obvious but crucial point -- people like to be consistent with themselves.
* Point out that the human mind can rationalize whatever it wants to (this works in your favor.)
* Point out that if you win the heart, the mind follows.
* Point out that you win the scientists with data, and the artsists with emotion.
* Point out the obvious, but ever-so-subtle ... for some people, "buy-in" takes time.
* I would add "Lead the horse to water" (which is about asking the right questions.)

Chapter: How To Make Enchantment Last
* Add "Bake enchantment into the culture" (where culture is the values, and values are enduring, if you hire for them.)
* Point out that you need to link it to good feelings.
* Point out that you should hire for values over skills or experience (and learning is just one example.)

Chapter: How To Enchant Your Employees
* Change "Don't make it strictly about the money" to "Make it about the mission, not the money."
* Don't judge other's intentions - that's the fastest way to kill rapport -- assume people do the best with what they've got and they mean well
* The sum of us is smarter than just one of us.
* Build a culture of vulnerability-based trust (when people know you have their back, they'll go out on a limb and they'll share the truth for the sake of improvement.)
* Set the goals and get out of the way.
* Let people give their best where they have their best to give.
* Play to strengths over focus on weaknesses.

Chapter: How To Enchant Your Boss
* Match styles
* Be forward looking and focus on the positive.
* Find the best in your boss and use them as a mentor.

Chapter: How To Be an Enchanting Geek
* Your tag line
* Leading with your "why"
* Empathy and connection over time and space

Chapter: How To Resist Enchantment
* Test against results.
* Test the source and strength of the evidence and claims.
* Test your assumptions.

JD

It's great. And in alignment in many respects with the video interview I am about to do. Would be more enchanting still, if I could download instead of printing on paper. Nonetheless, thank you for sharing.

I'd like to see a section address humor. To me the most enchanting people have a great sense of humor that they use to acknowledge a shared situation. I think I'd be bored in the company of someone who followed all these rules to become "enchanting."

I agree with your "avoid innovators", GUY ... and if you do that and then focus on "early adopters" how do you figure out who are the most influential/powerful? In other words (Malcolm Gladwell) - how do we use "The Law of the Few" (80/20) to leverage:
1. Connectors
2. Mavens
3. Salesmen

Get that enchantment out soon ... we all need it! Cheers from Paris. JPR

Guy,
I enjoyed reading all your article. I am looking forward to this The art enchantment book.

Dear Guy,
I am "enchanted" by your project and I look forward publishing this book in French... Dominique

Change the title if you want to be as memorable as "How to Win Friends and Influence People" - your byline would be better.

I think the chapter on overcoming resistance should include a bit on overcoming resistance due to cultural differences between the enchanter and his prospective target audience. This must go beyond a simple "blend in" strategy which I think you will take care of anyway

The premise is great, but it reads a little like "How to be a Nice Guy," a nice Guy Kawasaki that is, which is a good thing however I am an innovator and lots of people like to avoid me until it comes time to innovate and they are the ones who bottom line create the enchantment that moves all others even though in the beginning there are all kinds of resistance. So I don't think you can entirely do without them and still have the whole piece of the pie.

That's why I've never been able to get through Win Friends & Influence Enemies. Yes, I've been described like a bull in a china shop at times and over time have tried to reign that in.

I don't know how you can do everything you've outlined and then at the end say, don't take any crap, because so much of what you are writing about is being a nice guy and still managing the upheavels....definitely an art. Maybe I'd put that at the beginning then.

If you do this and get it right, I suspect it could be the new How to Win friends...you probably do want to avoid me though ; )

I rarely weigh in twice but I would like to add a little. After reading the other comments and revisiting the outline, some things become more apparent. It seems, this is Guy's lessons on how to move things forward and get things done, based on 20+ years in the pressure cooker. While it will contain lots of sage advice I wonder if just anybody can become charming or enchanting. Having said that, there are a number of things that everybody should know that are covered in the outline which are not necessarily a component of enchantment.

I would be happy to be wrong about this but it may take something miraculous to transform some personalities.

PS, I think you've done more than one thing right and it shows. You've incorporated what you've learned and made it work.

I will look forward to reading it - as all your books. But in addition to the general enchanting people, how about how to enchant your spouse / intended / kids / family. You seem to do such a good job with yours, we would love to hear how you keep that magic alive.

And, if you are talking enchantment, what bow are you going to give to Disney and the princesses. You can't write a book about enchantment without at least some statement on the enchantment of the world by Walt Disney and then, to a lesser extent, the Disney Company. It ain't called the Enchanted Kingdom for nothing!

Seems kind of clunky for something meant to teach others to enchant... would love to see the outline come together in a way that is surprising, funny and seemingly effortless - that would enchant me

My thoughts...

1. I'd add an "Enchantment Quotient" - as in "what's your EnQ" or something like that, that aligned with the 3 Levels of Enchantment you've already identified in Chapter 2. Like, on a scale of 1-4 "how Enchanting am I already?" (+ It is really a way to build in marketing for the book).

Identify the qualities or actions that define the state of Being Enchanting or Enchantment and assign a score.

2. Subtitle: How to Woo, Influence and Persuade sounds kinda manipulative. In the book Strengthsfinder 2.0, "WOO" is a natural talent for Winning Others Over. Maybe spell that out in the sub-title somehow: How To Win Others Over & Influence Them to Your Point of View.

Enchantment is an interesting topic to define. It's certainly not overdone in the market (yet)...

Love the idea, and the organization so far. My big challenge for you is on the "Conclusion" chapter -- seems a bit facile, and not really on topic. What does "Don't take any CRAP" have to do with enchantment? Is that really where the book leads? If so, there's more organizational work to do.

I hope that you're planning on presenting some case studies in the book, and not just counting on "enchantment" to carry your message.

I look forward to reading your book, Guy!

The New Mexico state official nickname (on license plates and such) is "The Land of Enchantment." If you need a break and inspiration, you could do worse than to book some writing time somewhere there (maybe Ghost Ranch) to see why they say that.

Requirements OF enchantment or should that be FOR.
Depends on the point you're trying to make.

Shut up is a good headling

Asshole is too strong, considering on who might read this and it puts a nasty slant on enchantment, but I think you are making this a test for us.
(you say it yourself - make heroes not villains)

I don't like the illusion of scarcity, I think you get enchantment followed by remorse.

Why is Hire Learners in making it last, not in employees
OK maybe I see.

There is so much covered, I think I'm getting lost.

One of my writers said to me today...
- You can achieve anything, if you don't care about who gets the credit.

As Kim said, you can't do without innovators, but it depends what point you are trying to make there.

Don't like your conclusion, I think you're fishing or testing us

I'm an editor, but not a book editor, so what would I know!
Let me know if you need a late stage proofreader.

@guykawasaki "Share the love" is a reference to remind people to share relevant info openly, have a positive perspective, and as you already mentioned: Don't be an Asshole! :)

Have you read @bobburg 's book "The Go-Giver"... it's a quick read that teaches by changing your focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns. http://www.thegogiver.com/

Snow bound in Ohio, dp

Guy,

Hurry up and finish it already!

Wish you no "writer's block" all throughout.

I can't wait...

Best,
RobDizonY

Hello Guy!
I think you should mention PEOPLE that enchant all of us in many different ways and doing different things. Malcom Gladwell illustrates all his theory with real people examples. It helps a lot...I think so.
Best Regards
Anderson Criativo - BRAZIL

Use the word "jerk" instead of "asshole". Thanks, Dennis

Guy, I find it Interesting and encouraging to learn you're working on a book to explore the many pertinent aspects of "enchantment". Several months ago I also became "infatuated" with the theme of enchantment. As I am prone to do, I conceived of a domain, and acquired it to develop as a kind of host location for those desiring to delve into "all things enchanting". I have yet to do much with it, as other biz endeavors consume so much of my time. However, you are once again inspiring me. You find what I have done online where I interface with Alltop at www.theWholeDamnNet.com
Beyond satisfaction, far beyond intrigue, exists the state of enchantment. It is as old as mankind...and on its positive side, it spawns great works of art, and many great inventions. Alas, it also has a negative side. Would you agree?

Guy ... Congratulations on your manuscript, The Art of Enchantment. Your outline is comprehensive with totally fascinating content.

I recommend including an adverb in your subtitle that asserts a positive outcome of Woo, Influence and Persuade. For example, using the word “charismatically”. I believe enchantment stems from charisma.
I suggest using the word “jerk” in lieu of “asshole”, as the word jerk is just as compelling.

In your section asserting social media, among the many things I have experienced in reading your posts that I found especially enchanting is when you reply to posted comments of your readers, even if occasionally. That shows that you are engaged and reading some or all comments. It’s also entertaining.

I found Malcolm Gladwell’s book “Blink” a tome of common sense. I found useful that he brought to the forefront the concept that our neural conscious and subconscious minds prompt an instant or blink assessment leading to an actionable decision … go or no-go. I see this critically involved with first-impression enchantment.

As fathers, we have become acquainted with our kids’ schools faculty, including vice-principals and principals. I see these people as good examples whether or not we were enchanted by their participation in our kids’ lives. We instantly decided go or no-go on these people upon our first impressions. For me, if my interpersonal experience was warm and joyous, they enchanted me and I accepted them and felt confident that they were leaders in my kids’ lives, but if luke warm or cold, I was not enchanted. Yet, time and ensuing experiences made the differences. The warm and joyous might have proved hollow to some degree and the converse may have proved to me amazing, despite the lack of ‘bedside’ manner. This experience is similar to my employment career and other engaging experiences where I am a stakeholder.

I look forward to reading your book, listening to the audio version (in your voice), too, and implementing it! : ) Dennis

I agree with Aaron and Patrick above: Enchanting a Critic (Critical Enchantment) and Enchanting a VC, Big Money Fish, or Bean Counter! hahaha

Also, I know this isn't necessarily something that should be in the outline, but... The section on employees; I've always been big on morale and incentives. I would rather have 10 motivated employees with high morale (who want to be there) than 50 that are going to sloth about each day... working 10 minutes each hour!! Some thoughts in that area would be great!

I didn't get a chance to finish reading the comments already given, so I'll be back tomorrow to look it all over again. Busy day today!

::runs off to pick up more hot dogs::

I wonder if enchantment is the "right" word... I'd play with that a bit more...

Darn - as someone who considers herself innately enchanting (and is very thankful for that) I'm going to have competition from everyone who reads your book now.
Seriously - great idea and I can't wait to read it.
Oh- please don't go for the suggestion that you offer an exclusive i-pad version of your book. I'm a kindle girl (Reality Check was one of the first books I downloaded to my DX)

I would look at reorganizing some of the flow of the chapters... ie.
How to get started might be better suited to come before the How to get accepted.

In the don't be an a-hole section, not sure where you will go there - might have a tendancy to reflect - How to criticize, complain, or condemn and add value. You are asking us here to do is to offer suggestions (potential criticisms) that might contribute to a better outcome for the book. Criticism and complaints can add value.

You have a section on Enchant your employees and Enchant your boss... what about one chapter called Enchanting at Work or Enchanting your Work? You might consider other areas such as Enchanting your coworkers, or Enchanting the Stakeholders (thoughts here might include a board of directors, VC funders or other key influencers.), or other chapters such as Enchanting Others (covering some of the other segments of life - spiritual, cultural, family, work being already covered).

Finally it might be helpful to group the How to resist enchantment and the how to overcome enchantment together.

You have Woo, Influence and Persuade in the proposed title but not in the chapters. Just a thought.

Will be interested in hearing more on definitions of enchantment, etc. to offer additional ideas.

I love the open forum concept with writing your book. Robert Kiyosaki did something similiar and his book is killing it now. Of course both of you have great brand names for putting out worthwhile books.
Instead of trying to reinvent How to Win Friends and Influence People (HTWFAIP), I think you should focus on creating a new category, just like that book did when it came out. From the outline above, it seems like your focus is on how to get people on your side and create a following without coming off as a jackass in today's world. To help create a new category for this book, I would put something in the outline that talks about how things are different now from when HTWFAIP came onto the scene and these are the reasons why. From that point you can outline with the advent of Facebook, Twitter, etc, we communicate differently and hence, a new book to build a following is required and this is the new standard. Lifestyle design was a category that Tim Ferris basically created, before it wasn't a widespread term. You can do the same thing with this book. Create your own category and kill it.

Good luck,
Aaron

Hi Guy,

interesting topics you have there. I guess you would have cover 99% of the bases. How about somethings that says, "you can enchant them all"? in a similar vein as "you can win them all" and that's okay

The reason being is you can't be everything to everyone. A person of a certain character will enchant a certain group of people while disgust another eg fans of mac vs linux vs win, or Canon vs Nikon

Sooner or later, a group that you successfully enchant will ask you to decided where you stand on issues close to them. Better to win some than be found and called a hypocrite where all the effort to enchant is wasted.

Jw

Hey,

Congratulations for the enlightenment. The idea of a new Dale Carnegie is exciting.

I think you need to outline Entrapment vs Enchantment

For example, why is enchantment not the same as entrapment and what keeps enchantment fair and aspirational or the other dimension of good while the others get to the wrong road and the wrong roar ( assuming you are the lion) ?

The Longevity of the post-relationship would be one dimension, there would be the Right drama vs the wrong drama and there would be other characterisations in the fairy tale scene.

best rgds
Amit

Hi Guy,
The BIG issue I see (just quoting you) is a bit of structuring around trust vs acceptance (you put acceptance as top-level chapter while I think Trust should be there). Actually, at McKinsey we used to put a major emphase on TRUST as basis for outstanding client relationship, built on 4 pillars: Acceptance, Openness, Congruence, Reliability
Acceptance is accepting others and yourself as they are , openness is the willingness to accept others' values, opinions etc w/o judgement. Congruence is alignment between what you say and what you do. Reliability is self-explained
I think you need more than being accepted before and as you enchant, but being trusted, no ? It looks like a kind of foundation to me.

In a record breaking third comment... I have a photo for your book. I had forgotten about this one; entitled enchantment; http://pointandshoot.zenfolio.com/p201333215/h2785ea32#h2785ea32

i'd like to hear more about getting through to people who seem immune to enchantment - and love saidbyjane's idea of the characteristics of some of the most enchanting people. i would also love your take on things enchanting people never do. so can't wait to read this ... thank you for sharing the TOC, found this v. inspired and inspiring.

We are thrilled to publish your book in France in March, Guy! Your readers might be interested by your video interview in Paris, in which you announce your new book "The Art of Enchantment" http://www.youtube.com/watch?v=PwzRSigO_TA&feature=channel