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Desiring crop tops, lucite heels, and a push-up bra? Well, ladies, you might be ovulating. Researchers at the University of Minnesota found that ovulating women unconsciously buy sexier clothing to fend off rival females. That’s right, dudes—it has nothing to do with you.

“The desire for women at peak fertility to unconsciously choose products that enhance appearance is driven by a desire to outdo attractive rival women,” says Kristina Durante, a post-doctoral fellow at the Carlson School. “If you look more desirable than your competition, you are more likely to stand out.”

Full story at Science Daily.

Tons of interesting science news.

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