Sara Roncero-Menedez has an article at Mashable about Tumblr which, for the uninitiated, is a social blogging platform. There are all sorts of ways to use Tumblr and she identifies 7 of them. The first 3 are:
1. Finding Friends
Typically when a user first signs up for a social media site, he knows someone who already has an account. However, with Tumblr, there is no need to know anyone on the site before getting started. In fact, some people sign up because they don’t know anyone on the platform; therefore, they feel more freedom to post without fear of acquaintances reading along.
On Tumblr, you can follow any user who hasn’t blocked you, so it’s easy to find people with shared interests. Not everyone is open to making friends on the site, but many Tumblr users wish to interact with new people.
To gauge whether others are open for communication, or to signal that you are, post on a blog’s front page, where it reads “My Ask Box is Open.” This means the user is open to communication, either to talk about shared interests or if anyone needs advice or a heart-to-heart conversation.
(While there are many amazing Tumblr users who want to interact, always remember to remain safe and avoid giving out personal information online.)
This is a great one:
Tumblr’s straightforward UI, coupled with its flexible themes, makes it a great place to display your work in a digital portfolio. While the reblogging and sharing features are always available, plenty of users access the site simply to present their work and follow fellow artists. While the format might seem ideal for showing off visual artwork, like painting or sculptures, Tumblr can also become an interactive writing portfolio, for example, with specific tags to help employers or fans find pieces.
Tumblr is also a great place for web comics. Users get the latest updates right on their Dashboards, rather than having to visit a site every day. Web comic artists can also use Tumblr to post contests, extra artwork and sketches, interacting with fans and even their own works of art.
And for businesses and branding and marketing, Tumblr’s also great:
3. Business Blog
Creating a brand presence on social media is important, because consumer interaction is crucial. While Tumblr isn’t an intuitive place to market products, it can help sales and develop rapport with potential customers. Many users who see a product they think is cool will reblog it so others can see it.
Companies like Adidas, J.Crew and Target are making use of the reblog feature to tote products. Even Etsy brands that feature handcrafted products use Tumblr as free publicity. Several TV shows also have Tumblrs, such as Once Upon a Time and Psych, to interact with fan communities and post extra material from the show, much like they do on other social media sites. News organizations and radio stations, such as The Daily Beast, LIFE and NPR, maintain Tumblrs to keep followers updated and engaged.
Full story at Mashable.
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Photo credit: Screenshot from tumblr.com
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