Football fans, rejoice! The official soccer ball of the 2014 World Cup has been unveiled after going through more tests than a new medication being evaluated by the FDA.
According to designboom’s Rodrigo Caula:
adidas has unveiled ‘brazuca’, the official match ball for the 2014 FIFA world cup in brazil. two-and-half-years in the making, the ‘brazuca’ has undergone extensive testing involving 600 of the world’s top players and 30 teams in 10 countries across three continents, including four-time player of the year lionel messi and italian club AC milan, making it the most tested ball ever by adidas. the technology incorporated into the bladder and carcass of ‘brazuca’ is identical to the tango 12 used in the 2012 EUFA euro cup, with its ribbon panel design and colors symbolizing the traditional multicolored wish bracelets worn in brazil. a new structural innovation provides a unique symmetry of six identical panels alongside a different surface texture which aims to enhance grip, touch, stability and aerodynamics on the pitch.
For all you production geeks out there, here’s a video showing the Brazuca as it rolls down the assembly line. You can’t rush perfection.
Full story at designboom.
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