Peer pressure works, tweet by tweet
Peer pressure about alcohol and drugs appears to be just as powerful on Facebook or Twitter as it is in person.
Among the 3,447 people ages 18-24 in the study, the University of Michigan researchers found that found that more alcohol-related content online is associated with higher levels of drinking.
Also, alcohol use was associated with the number of images of such activity on the respondents’ social sites.
Full story at Futurity.
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