Alltop.com

the smile on your face says it all.

very cool!

Great Photo- thanks

Kotler is still the man when it comes to defining marketing.

Maybe if you could explain more about his book - I could consider purchasing it. Because I was expecting some more info on "Marketing 3.0".

It says it all...mind, heart, & spirit is the foundation of entrepreneurship.

Guy, I'm interested to know what Kotler's Marketing 3.0 would look like for Alltop.

Why dont i see the mention of collective thought/action/behavior in Marketing 3.0? Or am i missing something?

Hi Guy, Hi all,

Mr. Kotler was in Bulgaria 2 weeks ago. I was glad to see him LIVE as far as I also used his textbook in the University.

Here you can find all of my videos and pictures from his seminar in Sofia - http://www.novavizia.com/6440.html

I read Kotler's topics before. I'm interested to know more about Marketing 3.0. I agree with some that mind, heart and spirit as foundation of Entrepreneurship. Like the will, passion and captivity in a practical environment.

I'm loving these posts by Guy. Always useful info.

So happy for you, Guy. I have had the same feeling being on a judging panel at a fiddle contest, where one of my fiddling idols was also judging. :)

Woow that really really is cool!!! Congrats!!!

Good marketing is amazingly inspiring:

Do you have a single slide on the art of entrepreneurship?

Do you have a single slide on the art of entrepreneurship?

All this "I met [insert big guy]" schmaltz from Guy aside, I'm struggling to see what's so Marketing 3.0 about that Kotler slide? Which bit is so new that it couldn't be applied to marketing in the 19th century? Sorry, marketing in the future will need to incorporate a great understanding of very rapidly changing media and technology, which is completely remiss in Kotler's stuff.

You are a lucky guy. Congratulations! This is the networking to have. Esto no es de todos los dias, que buena foto.

Two of my favorite people together, love it. I had hoped to be at BrandManage Camp too. Thanks for sharing this.

I'm with Erick...

This slide is interesting in that it documents the social aspects of business, but I fail to see anything new or remarkable here.

If anything, these "Marketing 3.0" concepts are older than modern - our great-grandparents would have seen the language as a bit high concept, but they would absolutely embody these aspects in their local mercantile or panaderia.

Frankly - when I think of Marketing 3.0, I envision a community (the market) dictating design and providing thought leadership in the 4 P's to a team capable of executing (the business)... so that business plans and initiatives flow from the marketplace to the business, rather than the 1900's corporate model of a business dictating to the marketplace what is "good".

Seth Godin started hinting around at this concept in Flipping the Funnel.

I don't believe Marketing 3.0 will be a quantum leap forward, but rather a new way of thinking about how to use the tools we now have to rapidly invent, deploy, and reinvent new products and businesses.

Cool 3.0

Great thanks for sharing - when I first worked at Vodafone in 2002, we used precisely these Marketing 3.0 ideas. The execution was so aligned to the strategy that the entire company received "values alignment training". This approach resonated with me so well that it has formed the basis of every venture I have since been involved with. To truly connect with a target audience, all start up company should embrace an approach that is aspirational and values aligned. Certainly some of the larger companies I have since been involved with could benefit culturally from such an approach

Great thanks for sharing - when I first worked at Vodafone in 2002, we used precisely these Marketing 3.0 ideas. The execution was so aligned to the strategy that the entire company received "values alignment training". This approach resonated with me so well that it has formed the basis of every venture I have since been involved with. To truly connect with a target audience, all start up company should embrace an approach that is aspirational and values aligned. Certainly some of the larger companies I have since been involved with could benefit culturally from such an approach

Great to see Philip Kotler supporting marketing with meaning in "Chaotics" Thanks for the pic, Guy.

I would not expect less from Phil Kotler...he is a genius. In B-school I wanted to marry him!

Do you have a single slide on the art of entrepreneurship?

Excelent. Kotler told us a trend of the a way simple and irreversible.

Great Guy!
Cheers

we are studying kotelers book in our business school,i like his language to express modern marketing accepts of marketing 3.0.and his work with "4ps"