Philip Kotler literally wrote the book on modern marketing. His work with the “4Ps” (product, place, price, and promotion) defined the marketing mix of many companies for years. His most recent book is Chaotics: The Business of Managing and Marketing in the Age of Turbulence.
I used his textbook in college, so it was so cool to be on a conference agenda with him today. In one part of his speech, he defined “Marketing 3.0,” so I thought I would share his slide with you. Sometimes, one slide is all it takes.
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