Pinterest continues to be the darling of the social media world, with more than 23 million unique visitors in July. Early skeptics rolled their eyes and cynics asked, “Is this another social media channel we need to learn to navigate and spend money on?” Questions were raised about the true impact of Pinterest on Web traffic and behavior. Well, naysayers, roll those eyeballs back to the front of your head. Reports continue to show that Pinterest affects both traffic and behavior — exponentially upward — proving that Pinterest is a channel that should not be ignored, especially if you are in the business of food.
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