My resume includes a brief foray into the world of agency public relations, a gig that happened to coincide with the last presidential election. We brainstormed for restaurant clients on buzz-generating ideas centered around the election, but if memory serves, we ultimately decided to keep politics off the PR plate.
It’s a tricky business, but one that some retailers and restaurant companies are jumping into nonetheless. Convenience store chain 7-Eleven is once again asking coffee customers who support the Democratic candidate to choose the blue cup and Republican java fans to pick red. It’s the fourth election year for this promotion, and the retailer says the results in the past three mirrored the actual election results, as USA Today reported.
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