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Powerful ways good design propels business

“It is a mistake to confuse design with merely good looks and decoration. Good design is borne from the core of a business’s expression of mission and all of its various communications needs — from how it talks about its products and services, to how it interacts with its customers, to the experiences it provides when people visit its websites, conferences, stores or offices.”

Here are a few ways that good design propels business:

  1. Puts you head and shoulders above the rest
  2. Influences what others think
  3. Boils down your message
  4. Enhances customer experience
  5. Make communications clear

Good design is borne from the core of a business, what it is and what it aspires to be.

Read the full article by +Paul Biedermann.

More design.

Photo credit Neal via Creative Commons

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14 Comments

  • +Peg Fitzpatrick thanks for sharing.
    +Paul Biedermann great article!

    Paul, while reading your article, I related it often to a quote by Steve Jobs in a Wired interview by Gary Wolf:

    "Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don't take the time to do that." (http://www.wired.com/wired/archive/4.02/jobs_pr.html)

    Design has always been an important part of what I do and believe in.  When I had my cell phone recycling company, we were small, but I did everything in my power (from the way we dressed to our client interaction to our web site) to set us apart – my goal was to give the valid impression that we were bigger than we really were.

    Sometimes I feel that I may obsess too much with design.  Even when creating my G+ profile, I went back and edited, edited, and even edited again today; I'll likely edit many more times in the future – I even customized my own cover graphic to give my profile that extra personal touch.

    Design can say a lot about you, your company, your cause, or anything else that you are trying to move forward.

    Thanks again for sharing.

  • +Brent Seamons Glad you liked it Brent, +Paul Biedermann did all my design work on my social media and blog.

  • I'm a designer, and I approve of this message. ;)

  • +Dustin W. Stout Ha ha! So funny you! Hangout tomorrow at 2, right?

  • Thanks for sharing, +Peg Fitzpatrick! This post will save me a lot of time as I won’t have to keep emailing these thoughts to prospective clients now — already sent one out today! :-)

  • Thanks so much, +Brent Seamons — happy my post resonated with you!

    Tweaking things is good, and things evolve. Just when I think I have my profiles and bios together, I find a need to tweak and update once again. Welcome to the hamster wheel that is good design. :-)

  • +Peg Fitzpatrick that's awesome! It's always good to have a talented designer around :)

  • Thanks, +Dustin W. Stout — something tells me you know a thing or two about hamster wheels too. :-)

  • Good point +Paul Biedermann It's when things get stagnant that I should start worrying :)

  • +Peg Fitzpatrick yuppers!

    +Paul Biedermann indeed! lol

  • +Peg Fitzpatrick yuppers!

    +Paul Biedermann indeed! lol

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  • No. I'm all ways in great n good feeling like. Top of life. How about you??

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