Progressive Insurance case study: How not to handle a PR crisis
Matt Fisher posted a blog on Tumblr on Aug. 13 titled “My Sister Paid Progressive Insurance to Defend Her Killer in Court,” which went viral and began a firestorm of negative comments about the insurance company. Since the post, Progressive has had to offer a rebuttal, the scandal has inspired several popular memes, and the discussion has exploded on social media sites — eventually ending in Progressive feeling the heat and settling with the Fisher family.
Full story at SmartBrief Social Media.
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