Proof that women are smarter than men?
A new study from Innerscope Research may finally help settle the debate about which sex boasts the most smarts, or at least confirm that men’s instinct is no match for women’s intuition.
The neuromarketing firm used biometric measures to analyze men and women’s responses to the apology issued by BP CEO Tony Hayward and found that females reacted more negatively. According to the folks at NeuroscienceMarketing.com, this proves that women are better judges of character and, therefore, smarter.
Hmm, the logic seems fuzzy, but let’s still chalk this one up for the ladies who, in the very least, possess better sleazebag radar.
Full story at NeuroscienceMarketing.
