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Protecting your brand image: What you can learn from the mistakes of Chik-fil-A and Papa John’s

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Just as the Chick-fil-A PR disaster is finally dying down, another fast food giant has made a similar controversial political statement. Papa John’s pizza CEO John Schnatter was quoted as saying that costs incurred from President Barack Obama’s new health care initiative would be passed on to customers to protect shareholders.

Full story at SmartBrief Social Media.

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