‘Tis the season of being reminded what the reason for said season really is, but those sentiments generally aren’t sounded until all those incredible Black Friday and Cyber Monday deals are safely under wraps.
A number of charitable organizations have decided to jump on the bandwagon begun by New York’s 92nd Street Y in an effort to encourage a new generation of charitable givers.
“Our data and sort of trends show that the acquisition of new donors has been down by several percentage points over the past couple of years,” says Steve MacLaughlin, who runs the Idea Lab at a company called Blackbaud, which advises nonprofits on fundraising. “So if you’re not having new people coming in and starting to give to organizations that becomes a challenge because you’re relying on existing donors.”
As we’ve seen with things like Kiva loans, a little money can go a long way, and according to an infographic from Heifer International, 79% of Americans would rather have a donation given in their name than receive a gift they won’t use.
So, why not take that extra change and make a difference? The glow of giving may not be the same as the adrenaline rush from grabbing the last TV on sale, but it lasts a lot longer.
The spirit of the season.Author on Google+