Q-and-A: Jersey Mike’s CMO shares the secrets behind stellar social campaignsFacebooksocial campaignssocial content
Doing the former does get “likes” to pour into your company’s page for a time — until the discount ends, leaving you with bigger numbers but not greater fan loyalty. Doing the latter gets you something far more valuable: “likes” from fans who actively endorse your brand, and who continue endorsing it, because they want to. That second type of “like” — the “like” that keeps on giving — is the one we want our social initiatives to bring in, and it takes more creativity to get.
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