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Again love this content, Its just so relevant to me in adverstising and marketing. Packaging is one of my favs, I worked at Habitat a few years ago and the products with the best packaging sold the best, our shop was top UK store which was nice same story for the shop I work in now.

In publishing I think you wonder how some titles made into Wallstreet Journal or Times Bestsellers lists and its from all the points you make. Good book packaging.

There is great book about choice architechture and how packaging affects this, its called Nudge.

I think 'Clever looking' is more like it. Packaging cannot be clever if its going to be impractical (try getting those blueberries out without popping them open) or ridiculously expensive - fashioning the celery/carrots to fit the packaging and then the cost/labor of packaging itself will basically shoot the cost thru the roof. Enjoyable to look at, farcical if you actually think through it. Interesting nonetheless so thanks for sharing :).

May be impractical, but you never know what great new ideas these may inspire!!

I love this concept of the vagetable in the box. That is a great idea.

Yeah the vegetable in the box in clever too. Lots of inspiration here, information architure, needs good typography too, just thought the carot cigerettes should be called carbolora

The blueberries packaging might be clever in design and it's a perfect example of horrible unsustainable packaging. It's a waste of raw materials that adds to our CO2 emissions and will most likely head for the landfill when it becomes trash.

Think sustainably! We are currently using raw materials and create enough trash as if we had 4 to 5 planet earths!

Artistically appealing. Perhaps, since I do not buy the traditional products held in these packages, the marketing escapes me. In my eyes, fresh fruits and vegetables need minimal packaging and gimmicks to attract consumers - especially when you buy local, in-season produce.

Whoa truly original, then again I still prefer no packaging. Organic foods are basically a bit expensive already as it is, imagine how much they would charge you for this "extra" packaging.

Hey Carol,

Try an organic box. it's cheaper than the stuff in health food shops and even farmer markets.

Dara