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Research from Twitter about the effectiveness of tweets for marketing [video]

Admittedly this is research via Twitter, but it’s worth the watch to see how tweets drive marketing.

Twitter news.

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15 Comments

  • or drive down the market. IE the hacked Ap twitter account

  • +Brendan Wallach As he says, this flashcrash:
    http://www.bloomberg.com/news/2013-04-23/dow-jones-drops-recovers-after-false-report-on-ap-twitter-page.html
    Voltaire, Stan Lee: With great power comes great responsibility

  • Or could argue those tend to take favoriable actions are more likely on twitter.

  • Considering twitter is the bathroom wall of the internet (a bathroom a lot of people use), it can drive through cheap mass marketing. Although overloading your feed by following a thousand other pages limits effectiveness…IMO.

  • Guess this means i need to start tweeting more than once every few weeks then, right?

  • Guess this means i need to start tweeting more than once every few weeks then, right?

  • This is more surprising to me than it really should be.

  • This is more surprising to me than it really should be.

  • Good analogy. Never really understood the need to tweet. Got somethin to say?, just post it!! Keep it simple. Thats just my opinion. mahalo <3

  • Good analogy. Never really understood the need to tweet. Got somethin to say?, just post it!! Keep it simple. Thats just my opinion. mahalo <3

  • Thanks #Guy  Kawasaki, this was very informative on the effectiveness of tweets (via tweeti eyes :)

  • What's your experience? Does it really work?

  • +Jessica Gladwin +Nathan Gladwin. Maybe worth a look

  • Good luck deciphering the actuarial reports supporting this. Call of Duty? Get real. It already has its fan base of addicted gamers doing the word of mouth marketing for it. Twitter???

  • nice post! thanks for sharing.

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