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With its airy layout, glass staircases, and iHappy atmosphere, the typical Apple Store is a very, very pleasant place. That is, of course, no coincidence. Confidential Apple Store training materials and interviews with former store employees give a behind-the-scenes look at just how the gadget giant stealthily shapes every customer’s experience. Here, 10 secrets of the Apple Store revealed:

Full story at The Week.

Photo: apple.com

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