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Say a decision is ‘moral’ and outcomes shift

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Decisions based on moral, rather than practical, considerations are made more quickly and are often more extreme, research shows.

“Little work has been done on how attaching morality to a particular judgment or decision may affect that outcome,” explains Jay Van Bavel, an assistant professor in New York University.

Deciding to frame any issue as moral or not may have important consequences, says co-author Ingrid Haas. “Once an issue is declared moral, people’s judgments about that issue become more extreme, and they are more likely to apply those judgments to others.”

Full story at Futurity.

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