Tis the season for publicly bashing the rivals — and I’m not just talking about political campaigns.
Arby’s launched an ad campaign last week to much fanfare, largely because the concept takes the eatery’s advertising in a new direction as part of a larger turnaround effort now that it’s under new ownership. Former Burger King ad agency Crispin Porter + Bogusky created spots touting the fact that Arby’s has been slicing fresh meat daily for its sandwiches for more than 50 years, as QSRWeb, Bloomberg and other media outlets reported. Noted film director Larry Charles directed the commercials, and the company bought time during popular prime-time network shows, hours that are only getting pricier as the election approaches.
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