Telling a story is a skill that needs to be sharpened regularly. Smartblog offers six pieces of advice to become a more dynamic storyteller. For example:
- Style matters. How you tell your story is just as important as what you tell. Karl Gude emphasized what he called “Theatrical Literacy;” when you see a movie, you want to hang onto the characters, cry your eyes out or laugh hysterically, rather than just watch images and hear dialogue. The same applies to telling your brand’s story. Become a character, portray emotions and use different mediums to instill them.
- Don’t try to speak to everyone. Your story has to appeal to your audience, not the entire world. Rather than putting all of your focus into the tools to tell a story (YouTube/video, Instagr.am, poster, etc), figure out the story that your target patrons are going to listen to and how you can strike a chord with them. Know what you want your audience to relate and respond to and tell your story using those pieces.
Full story at SmartBlog on Social Media.
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