Slurpee Summit: 4 social media lessons
Many people talk about “listening” as one of social media’s biggest assets, but how far can it take you? 7-Eleven recently provided a top example with its quick reaction to, of all things, politics. Because, as it turns out, President Barack Obama loves to slurp. Or, well, that’s what it might seem from the 35 different election speeches in which he mentioned 7-Eleven’s slurpees, during this year’s midterm elections (see above video). After President Obama later quipped about having a Slurpee Summit, 7-Eleven jumped to capitalize on marketing opportunity. Smart Blogs captures four lessons learned from 7-Eleven’s campaign. For instance:
Add value: Fans who came to the Slurpee Summit got more than just a Slurpee (in the bipartisan flavor of choice, “purple for the people”). They saw a free concert by Blues Traveler and received lots of free swag (T-shirts, fancy Slurpee straws, glowsticks, etc.). The 7-Eleven teams used their Facebook page to share videos, pictures and stories from the tour as they traveled across the country, enticing fans to come out when the event rolled into their town.
Full story at Smart Blog on Social Media.
