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Social influencers: Digital marketing’s most overlooked and misused resource [infographic]

social influencers infographic

Digital marketing budgets are rising, yet many companies aren’t taking advantage of the edge social influencers have on the market.

Who or what is a social influencer and what can you do to connect for the sake of your brand?

Check out this infographic from MBA-in-Marketing.com and find out.

Via MBA-in-Marketing.com.

Like infographics? So do we.

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6 Comments

  • Very interesting infographic! I love how data is presented in this way.

  • […] Social influencers: Digital marketing’s most overlooked and misused resource [infographic] Who really wields influence on the social media platforms? […]

  • Nice touch. To further break it down, social influence also requires 1) a place for your influencers to congregate 2) great content to feed them, and share with their audiences 3) tools that drive active participation and 4) ability to measure and drive analysis on best performing influencers, channels and methods.

  • Infographics were interesting and useful, but miss use have created a lack of trust among internet users.

  • […] Ye shall not maketh lists with pictures – My laptop has a crack in its casing from the number of freefalls my face has done into it after seeing something purporting to be an infographic when in fact it’s a colourful list. Cool design does not make an infographic. Icons do not make an infographic. Data shown relative to each other makes an infographic. Don’t sell me pet insurance with your fake infographic using your own surveys; don’t try and con me into believing in some new trend.  […]

  • […] Digital marketing budgets are rising, yet many companies aren't taking advantage of the edge social influencers have on the market. Who or what is a social influencer and what can you do to connect…  […]

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