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Some consumers suffer from product T.M.I.

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Giving customers lots of information about a product will encourage some to pay top dollar. For others, it’s just too much information.

In a new study, Brown University researchers describe a technique for figuring out which customers want more detail and which want less.

“The fact is that people differ,” says study author Steven Sloman. “Your advertising, your marketing, and your understanding of people has to be guided by an appreciation of who you are talking to.”

Full story at Futurity.

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