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Starbucks becomes the first brand with 10 million Facebook fans

Posted Jul 15th, 2010 at 10:14 PM and seen
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Starbucks topped 10 million fans on its Facebook page, making it the most popular brand on the social networking site. Last year, the coffee shop franchise beat out its closest contenders, Coke and Skittles, which each have 6.5 milllion fans.

Analysts attribute the national chain’s Facebook success to effective social media promotions. Last July, for instance, the brand picked up 200,000 fans in just a week through a special offer that allowed fans to print coupons for free pastry with the purchase of a beverage.

Starbucks may have left the other consumer brands behind, but it has yet reckon with Lady Gaga, who has 10.4 million Facebook fans.

Read the full story at MediaPost.

All the latest on Starbucks, branding, and Facebook.

 Noelle Chun

Comments (2)

Jul 16, 2010
arcu said...
That is sooo disgusting. Their coffee doesn't deserve the name, it's DIGUSTING. Their stupid cardboard cups are flooding the world and they are putting cosy independent cafés with delicious Italian coffee out of business. (Oh yes- THEY can pay inflated rent for a premises). I try to be a tolerant person, but US Culture as dispersed by this chain is definitely detrimental to the careful, fair and good life.
Jul 20, 2010
Roy Mallard said...
Paying for Starbucks coffee by SMS - now THAT would be cool! A company is already doing it called mHITs: http://www.mhits.com.au/merchants-coffee.html

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