In some countries of the world (the US, in this particular case), hospitals can range widely in terms of quality. And from a patient’s point of view, discovering facts such as how hospitals perform and how patients feel about their experience, can be problematic. From patient satisfaction to mortality rates, stats can be hard to come by.
But a new study shows that a simple measure of Facebook “likes” correlates positively to both patient satisfaction and lower mortality rates.
When authors of a study published in The American Journal of Medical Quality studied the Facebook “likes” issue for 40 hospitals in the New York City area, they found strong correlation between a “like” and a more conventional survey question “would definitely recommend”.
One of the reasons could be, they supposed, that even though every discharged patient is given a survey and asked to choose whether or not they’d recommend it to others, “it takes a special kind of satisfaction for a patient to log on to Facebook, seek out their hospital, and make their recommendation public.”
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