Study: 67% of consumers are more likely to buy from companies they follow on Twitter
Posted by staff / March 18, 2010
Social media might be trendy, but the question at the end of the day for many companies is whether it pays off. A new study by Chadwick Martin Bailey seems to suggest that it does. The research, for instance, finds the following:
- 51% of Facebook fans are more likely to buy since connecting with the company on social media.
- 67% of Twitter followers are more likely to buy since connecting with the company on social media.
- 60% of Facebook fans were more likely to recommend the brand since adding it on social media.
- 79% of Twitter followers were more likely to recommend the brand since adding it on social media.
The sample size for the study was 1,504 Americans.
Read the full story at Chadwick Martin Bailey.
Photo credit: Fotolia
impressive how things have changed