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Study: 67% of consumers are more likely to buy from companies they follow on Twitter

Posted Mar 18th, 2010 at 8:42 PM and seen
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Social media might be trendy, but the question at the end of the day for many companies is whether it pays off. A new study by Chadwick Martin Bailey seems to suggest that it does. The research, for instance, finds the following:

  • 51% of Facebook fans are more likely to buy since connecting with the company on social media.
  • 67% of Twitter followers are more likely to buy since connecting with the company on social media.
  • 60% of Facebook fans were more likely to recommend the brand since adding it on social media.
  • 79% of Twitter followers were more likely to recommend the brand since adding it on social media.

The sample size for the study was 1,504 Americans.

Read the full story at Chadwick Martin Bailey.

More on social media.

Photo credit: Fotolia

 Noelle Chun

Comments (4)

Mar 19, 2010
Sarah Carter said...
It would be really good to see this compared with traditional media..now I think that would be telling, and would show if social media is more impactive, or if its the full mix of traditional and new media that's important....
Mar 19, 2010
Lucy Beer said...
I would like to know how these people first heard of the brand. Did they encounter them on a social network for the first time and would buy/recommend solely based on that? Or did they already know of the company, then find them on the social network?
Mar 20, 2010
adelaide dancing said...
i love how social media can have such a great impact on communication and relationships in general
Jun 24, 2010
Saskia S. said...
impressive how things have changed

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