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Survey: 53% of email marketers thinks social media increases ROI

Posted Mar 24th, 2010 at 9:22 PM and seen
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Ad Week pulls up some interesting statistics that suggest that social media may work hand-in-hand with email marketing instead of replacing it. It lists a bunch of facts from an eMarketer survey of e-mail marketers about social media. For instance:

  • 78% of respondents said they believe social media increases brand reputation and awareness.
  • 53% said they thought social media increases the ROI of email programs.
  • 81% said social media extends the reach of email content to new markets.

Read the full story at Ad Week.

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 Noelle Chun