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Introverts can put their more thoughtful tendencies and their preference for one-on-one conversations to good use in public relations efforts on social media, Darcy Silvers writes. Social networks lend themselves to a personal touch and listening campaigns, both of which play to an introvert’s strengths. And if you’re really not the talkative sort, image-based networks such as Pinterest offer other ways to drum up buzz, she writes.

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