The $2.3B price tag for Tweets and Pokes
All sorts of interesting social media news.
Tweeting from the cubicle and Facebooking in the conference room is costing British businesses an estimated $2.3 billion a year, but, rather than a flat-out block of all social networking sites, companies are looking for more effective solutions. In a survey of nearly 1,500 office workers, 57 percent admitted to spending time on social networking sites during work hours, averaging about 40 minutes per week on the popular online destinations. Despite the average employee tweeting and poking to what equates to about a full working week per year, more and more companies are looking to optimize social media’s advantages by ditching drastic measures and, instead, creating usage policies. Although, it seems most businesses’ policies remain in the early stages of development with 76 percent of those surveyed claiming their employers had not yet created specific guidelines for Twitter usage.
Does your company employ social networking usage policies? How has this affected your productivity?
By Annie Colbert.
Comments (4)
Productivity is not measured around time
its quality not quantity
People's non working time often is as important as time spent working as it serves as a restart to a burnt out brain. Companies should encourage people to do what they choose as long as their assignments and work are not taking longer than they took in the pre-facebook/twitter age.
In any case though, the time spent on social networks can have an equally positive or negative effect depending both on a person's role in the company and their behavior on those networks.
It's a more complex function than just time spent.
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